# Orbital Time-Trackers The ROTA Watch from Mert Gutav Places Function First By Michael Hines | Published 2012-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rota-watch References: [behance.net](http://www.behance.net/gallery/ROTA-Watch/2957467) & [behance.net](http://www.behance.net/makesomedesign) The hour takes center stage in Mert Gutav's ROTA Watch concept. The ROTA Watch is a refreshingly easy-to-read timepiece that places function over form. There are no hands on the ROTA Watch; hours and minutes are shown in circles. The hours are in the center of the watch's face while the minutes rotate around the center encased in a small circle. The resulting design has more in common with the planet Earth ([moon rotating around the sun](https://www.trendhunter.com/trends/moon-walker)) than it does with any of today's watches or tomorrow's concepts. The ROTA Watch's function-first design also includes a night vision mode that lights up the watch's hours and minutes making them easier to read. The ROTA Watch appears to be just a concept, but I wouldn't be shocked if its [stripped-down design](https://www.trendhunter.com/trends/minimal-watch-concept) and emphasis on functionality first became the norm rather than the exception for watch designers. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Function-first Watches:** The ROTA Watch's emphasis on function over form suggests a trend toward utilitarian timepieces. - **Circular Time-display:** The ROTA Watch's circular display of hours and minutes may inspire watch designers to experiment with similar designs. - **Night-vision Watches:** The ROTA Watch's night vision mode could potentially become a desired feature for watch consumers and inspire the development of similar functions. ### Sectors Adopting This - **Watchmaking:** The ROTA Watch's unique design elements could inspire innovation in the watchmaking industry. - **Fashion Accessories:** The function-first trend reflected in the ROTA Watch could impact the fashion accessories industry, driving a demand for more practical, utilitarian products. - **Military Equipment Suppliers:** The night vision function in the ROTA Watch could lead to an increased demand for military-grade watches and inspire new designs in the military equipment industry. ## Related on Trend Hunter - [Half-Hour Timepiece Displays](https://www.trendhunter.com/trends/arrowatch.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Celestially Inspired Desk Clocks](https://www.trendhunter.com/trends/astral-desk-clock.md) - [Minimal Sculptural Clocks](https://www.trendhunter.com/trends/trace-line.md) - [Graphic Art-Inspired Timepieces](https://www.trendhunter.com/trends/type-1-round-m.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Concentric Timezone Wall Clocks](https://www.trendhunter.com/trends/analog-wall-clock.md) - [Tubular Illuminating Clocks](https://www.trendhunter.com/trends/spacetime-blade.md) - [Space-Inspired Titanium Watches](https://www.trendhunter.com/trends/spaceone-tellurium.md)