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# Re-worked Bubblegum Film Cameras
The Canon P now Arrives in 'Rosy Pink"

By Ell Smith | Published 2020-10-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/rosy-pink
References: [hypebae](https://hypebae.com/2020/10/canon-p-rangefinder-camera-film-photography-customized-rose-pink-shueido) & [instagram](https://www.instagram.com/shueido_camera/)

The [Canon](https://www.trendhunter.com/trends/transforming-camera-toys) P now arrives in a pastel pink colorway. Now is a better time than ever to pick up a [new hobby](https://www.trendhunter.com/trends/polaroid-flip1), and those intimidated by photography may be drawn to Canon's new offering. In addition to its vivid colorway, this camera boasts a host of functionalities that will be beneficial to both hobbyist and seasoned photographers.

This reworked camera is over 60 years old, but has now been updated to feature a bubble gum pink colorway. According to the [Taiwan Store](https://www.trendhunter.com/trends/black-kite), “Most of the old film cameras in the market are in poor conditions of mechanisms and appearance, and we are devoting to restore them and give this beautiful old spirit a brand new look.”

Image Credit: Shueido Camera

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 27% | Activity: 39% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### What Makes This Trend Stand Out

- **Reworked Film Cameras:** The reworking of vintage film cameras with new colors and functionalities presents disruptive innovation opportunities in the camera industry.
- **Pastel Colorways:** The introduction of pastel color options for cameras opens up disruptive innovation opportunities in the fashion and lifestyle industries.
- **Restoration of Old Cameras:** The restoration and revival of old film cameras offers disruptive innovation opportunities in the vintage and collectibles market.

### Sectors Adopting This

- **Camera Industry:** The reworked film cameras with modern functionalities present disruptive innovation opportunities in the camera industry.
- **Fashion Industry:** The introduction of pastel colorways for cameras creates disruptive innovation opportunities in the fashion industry, allowing cameras to become a stylish accessory.
- **Vintage and Collectibles Market:** The restoration and revival of old film cameras presents disruptive innovation opportunities in the vintage and collectibles market, catering to nostalgic consumers.

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