# Celebrity-Collaborative Hair Care Rossano Ferretti is Launching a New Hair Line with Kiko Milano By Kanesa D | Published 2024-05-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rossano-ferreti References: [en.vogue.me](https://en.vogue.me/beauty/new-celebrity-hairdresser-haircare-launch-kiko-milano-frizzy-hair/) & [kikocosmetics](https://www.kikocosmetics.com/en-us/)  Rossano Ferretti and [Kiko Milano](https://www.trendhunter.com/trends/3d-hydra-lip-oil) are working on a collection of [vegan haircare and styling solutions](https://www.trendhunter.com/trends/mela-kera) tailored to meet the demands of modern consumers. The collaboration encompasses a comprehensive array of products designed to elevate haircare routines and rejuvenate hair for a boost of confidence. Among the highlights of this collection are the Nourish & Repair Shampoo, Conditioner, and Mask. Enriched with the therapeutic properties of hyaluronic acid and Italian walnut extract, these formulations deliver deep nourishment and revitalization to hair, promoting health and vitality from root to tip. Furthermore, the line includes advanced anti-frizz solutions formulated to combat unruly hair in challenging weather conditions. Elsewhere, the [Anti-Frizz Styling Spray](https://www.trendhunter.com/trends/kms-hairstay) and Hair Repair Serum offers effective control over flyaways and frizz. Image Credit: Kiko Milano ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 11% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-endorsed Beauty Products:** A synergy between celebrities and beauty brands presents a captivating allure, driving consumer interest through association with fame and luxury. - **Vegan Haircare Solutions:** Rising consumer demand for ethical products is pivoting the haircare market towards vegan formulations, marking a shift in ingredient transparency and sustainability. - **Advanced Anti-frizz Technologies:** Innovative products addressing hair frizz in various climates highlight opportunities for specialized and high-performance haircare solutions. ### Sectors Adopting This - **Beauty and Personal Care:** The collaboration opens new avenues in the beauty sector by integrating celebrity influence with advanced, ethically sourced haircare products. - **Cosmetics:** A fusion of haircare expertise with high-profile partnerships is evolving the cosmetics industry, offering more comprehensive and appealing product lines. - **Vegan Products:** The rise of plant-based haircare products within the vegan industry signals a broader acceptance and demand for cruelty-free and eco-friendly solutions. ## Related on Trend Hunter - [Stylist-Developed Haircare Formulas](https://www.trendhunter.com/trends/revitalizing-shampoo-and-conditioner.md) - [Hairstylist-Approved Brand Launches](https://www.trendhunter.com/trends/roz-launches-at-sephora.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [High-Fashion Haircare Lines](https://www.trendhunter.com/trends/zara-hair-1.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Clinically Proven Hair Lines](https://www.trendhunter.com/trends/remilia-hair.md) - [Comprehensive Modern Haircare Lines](https://www.trendhunter.com/trends/kenra-professional.md) - [Fashionista-Inspired Hair Lines](https://www.trendhunter.com/trends/djerf-avenue-beauty.md)