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# Seamlessly Sleek Watches
Ross Lovegrove's Hu Watch is Time Telling at its Finest

By Shelby Lee Walsh | Published 2009-06-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ross-lovegroves-hu-watch
References: [core77](http://www.core77.com/blog/object_culture/lovegrove_adds_to_miyake_line_of_designer_watches_13692.asp)

If you're in need of a watch, you should wait until September to pick up Ross Lovegrove's Hu watch. This sleek and smoothly styled watch is part of a series of tickers from Issey-Miyake producted by Seiko.

Besides the Hu watch, there are more time tellers up for grabs including some by Tokujin Yoshioka, Shunji Yamanaka's Ovo, and Harri Koskinen.

**Implications** - In the eyes of consumers today, products that are able to effectively showcase a modern and luxurious way of life are highly appealing. Businesses that offer products with lavish and envy-inducing qualities will fare well in today's society and especially amongst consumers with high spending habits and tendencies.

You can check these out in the third photo in the gallery.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 39% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Luxurious Lifestyle Products:** Businesses should focus on offering products with lavish and envy-inducing qualities as consumers today seek to effectively showcase a modern and luxurious way of life.
- **Sleek and Smooth Product Design:** Designers and businesses should strive for sleek and smoothly styled products, as they are highly desirable among consumers today.
- **Exclusive Product Series:** Creating exclusive series of products can help businesses attract high-spending consumers who are looking for unique and collectible items.

### Who This Affects Most

- **Fashion Industry:** Fashion designers and brands can incorporate sleek and modern designs into their products to target consumers who seek luxurious and stylish lifestyle products.
- **Consumer Electronics Industry:** Consumer electronics companies can focus on creating exclusive product series with unique and premium designs to attract high-spending consumers.
- **Luxury Watches Industry:** Luxury watch brands can tap into the trend for sleek and smooth designs to create innovative and highly desirable timepieces.

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