# Outdoor-Inspired Beer Spots Busch Light's 'Circles' Ad Stars Ross Chastain and The Busch Guy By Debra John | Published 2025-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ross-chastain References: [instagram](https://www.instagram.com/buschbeer/) & [youtube](https://www.youtube.com/@OfficialBuschBeer)  NASCAR Cup Series driver, Ross Chastain, stars in [Busch Light's](https://www.trendhunter.com/trends/datetona-at-daytona-500) new advertisements, which will air during this year’s Superbowl. The first spot, titled 'Circles,' features "Chastain alongside the [Busch Guy](https://www.trendhunter.com/trends/kevin-harvic-fan), as two hikers become disoriented on a trail, repeatedly circling during their hike—The Busch Guy offers helpful advice on how to avoid getting lost, with Chastain providing additional insights." As the official beer sponsor of NASCAR, Busch Light humorously references its experience with circular tracks while also emphasizing the importance of proper navigation in outdoor settings. The second ad, 'Time,' sees the Busch Guy teaching viewers how to tell time in the wilderness using a Busch Light can, signaling when it’s time for happy hour. Both ads are part of 'The Busch Guide' series, which offers lighthearted outdoor survival tips from the Busch Guy. The new spots will first appear in 11 select markets before airing nationally during the 2025 NASCAR Cup Series season, starting with the [Daytona](https://www.trendhunter.com/trends/virtual-dining-concepts) 500. Image Credit: Busch Light ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 31% | Activity: 23% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Outdoor Adventure Marketing:** Brands are increasingly integrating outdoor adventure themes into their marketing campaigns, engaging a growing audience interested in exploration and nature. - **Humorous Brand Storytelling:** Companies are leveraging humor and relatable scenarios in advertisements to create memorable brand experiences that resonate with consumers. - **Cross-industry Sponsorships:** Collaborations between distinct industries, such as beer and motorsports, are creating unique marketing opportunities that captivate diverse consumer bases. ### Who This Affects Most - **Alcoholic Beverage Industry:** Alcohol brands are tapping into lifestyle marketing by associating their products with outdoor activities and sports to enhance brand engagement. - **Sports Entertainment:** Motorsport events offer innovative advertising platforms where diverse brands can creatively engage with passionate sports fans. - **Outdoor Recreation:** The growing interest in outdoor activities presents opportunities for brands to align their products with the values of adventure and exploration. ## Related on Trend Hunter - [Racecar-Inspired Dating Experiences](https://www.trendhunter.com/trends/datetona-at-daytona-500.md) - [$2M Race Car Prizes](https://www.trendhunter.com/trends/kevin-harvic-fan.md) - [Nostalgic Mountainous Beer Ads](https://www.trendhunter.com/trends/head-for-the-mountains.md) - [Driver-Sized Beer Cans](https://www.trendhunter.com/trends/austin-cindric.md) - [Fishing-Inspired Beer-Brand Giveaways](https://www.trendhunter.com/trends/stream-home-makeover.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Beer-Branded Dog Brackets](https://www.trendhunter.com/trends/busch-light-bark-bracket.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md)