# Supermodel-Approved Lifestyle Collaborations waterdrop Partners with Rosie Huntington-Whiteley By Kalin Ned | Published 2023-11-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rosie-huntingtonwhiteley1 References: [waterdrop](https://www.waterdrop.com/products/rosie-glass-set?variant=41148957622306) & [waterdrop](https://www.waterdrop.com/products/snow-rosie-glass?variant=41148425207842) British supermodel and entrepreneur [Rosie](https://www.trendhunter.com/trends/smell-good-saturdays) Huntington-Whiteley has partnered with the contemporary lifestyle brand [waterdrop®](https://www.trendhunter.com/trends/beverage-cube) to explore the realm of health, hydration, and a balanced lifestyle. What sets this collaboration apart is that it extends beyond personal choices and incorporates Rosie's professional life as well. Rosie Huntington-Whiteley expresses her admiration for waterdrop®'s commitment to sustainability and the brand's mission to reduce single-use plastic. She also highlights the essential role of hydration in her daily routine, acknowledging its impact on her overall well-being and her skin's health and radiance. The Rosie Huntington-Whiteley x waterdrop® collaboration features the Rosie Glass Set, which includes 24 SNOW Microdrinks—hydration cubes that are delicious, calorie-free, and packed with vitamins—and a high-quality, ultra-chic bottle. Image Credit: Rosie Huntington-Whiteley x waterdrop® ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 62% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Sustainable Partnerships:** Collaborations between celebrities and eco-friendly brands offer opportunities for promotion and awareness of sustainability efforts. - **Hydration Innovation:** The integration of hydration products into lifestyle collaborations allows for the development of unique and convenient ways to promote health and well-being. - **Beauty and Wellness Synergy:** Combining skincare benefits with hydration solutions in lifestyle collaborations can cater to the growing demand for holistic approaches to beauty and well-being. ### Industries Being Reshaped - **Fashion and Beauty:** Collaborations between supermodels and lifestyle brands present disruptive innovation opportunities in the fashion and beauty industries to promote sustainable solutions and integrations between products. - **Health and Wellness:** Hydration-focused collaborations like Rosie Huntington-Whiteley x waterdrop® create possibilities for disruptive innovation in the health and wellness industry, combining functional hydration products with skin health benefits. - **Sustainability:** Partnerships between celebrities and eco-conscious brands, such as waterdrop®, offer disruptive innovation opportunities within the sustainability industry, promoting eco-friendly alternatives to single-use plastic while reaching a wider audience. ## Related on Trend Hunter - [Tropical Glass Water Bottles](https://www.trendhunter.com/trends/waterdrop-and-olivia-culpo.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md) - [Mini Hydration Cubes](https://www.trendhunter.com/trends/waterdrop.md) - [Exclusive Raspberry Soda Cans](https://www.trendhunter.com/trends/limitededition-raspberry-rose.md) - [Limited-Edition Water Bottles](https://www.trendhunter.com/trends/limitededition-water-bottle.md) - [Floral-Flavored Microdrink Cubes](https://www.trendhunter.com/trends/flair.md) - [Monochromatic Sleek Water Bottles](https://www.trendhunter.com/trends/rare-beauty1.md) - [Limited-Edition Organic Wines](https://www.trendhunter.com/trends/avaline-x-stella-mccartney.md)