# Casting Confirmation Ads Rosie Huntington-Whiteley 'Transformers 3' Ad Gives Congrats By Ryan Hinkson | Published 2010-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rosie-huntington-whiteley-transformers-3-ad References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/victorias-secret-a-huge-transformers-3-fan.html) & [movieline](http://www.movieline.com/2010/06/victorias-secret-confirms-rosies-huntington-whiteleys-transformers-casting-with-half-nude-video.php) With this congratulatory Rosie Huntington-Whiteley 'Transformers 3' ad by [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1), it looks like the cat's out of the bag and the speculation about Megan Fox's possible replacements can now cease. The clip features footage of Rosie doing her thing with an action-movie theme playing in the background. People can now breathe a sigh of relief after seeing the Rosie Huntington-Whiteley 'Transformers 3' ad, considering how Megan Fox has been replaced by someone equally hot *and* that the spot wasn't filled by Heidi Montag. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 8% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements:** Opportunity for brands to leverage popular celebrities to promote their products or services. - **Online Speculation:** Increasing trend of online speculation regarding casting choices and replacements in movies or other forms of entertainment. - **Branded Congratulations:** Opportunity for brands to create congratulatory ads or content to capitalize on trending topics or events. ### Sectors Adopting This - **Advertising:** Advertising agencies can benefit from creating campaigns that leverage celebrity endorsements to generate buzz and increase brand awareness. - **Entertainment:** Entertainment industry can capitalize on the online buzz and speculation around casting choices to create anticipation and engage with fans. - **Fashion:** Fashion brands, like Victoria's Secret, can partner with celebrities and create congratulatory ads to promote their products or collaborations. ## Related on Trend Hunter - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Milestone-Honoring Music Videos](https://www.trendhunter.com/trends/anime-music-video.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Celebrity Fragrance Campaigns](https://www.trendhunter.com/trends/dior-addict-1.md)