# Rosy-Lipped Models The Rosie Huntington-Whiteley Complex Summer Shoot is Unmasked By Regan Canie | Published 2011-05-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rosie-huntington-whiteley-complex References: [theblemish](http://theblemish.com/2011/05/rosie-huntington-whiteley-knows-nothing-of-transformers/) & [complex](http://www.complex.com/pop-culture/2011/05/rosie-huntington-whiteley-2011-cover-story-gallery) The Rosie Huntington-Whiteley Complex cover is more than fit for an issue that's aiming to exude summer style traits. The model-turned-actress graces the front cover dressed in her wear-em'-till-labor-day whites and tempts readers with a [sultry lip lick](https://www.trendhunter.com/trends/lip-color-collection) that only a [Victoria's Secret](https://www.trendhunter.com/trends/swimwear-redefined) veteran could get away with. The issue features an interview that extols the virtues of being the newest member of the *Transformers* entourage, growing up as a bull-chased Brit and knowing the difference between high art and pornography. The photo spread has her posing with a rabbit mask that's more *Donnie Darko* than [Playboy](https://www.trendhunter.com/trends/swim-line) bunny, making you wonder if despite the skin-baring shoot, Whiteley's not down for being typecast. You may have your opinions, but if you pick up the Rosie Huntington-Whiteley June/July Complex magazine, there's no denying that the future sure is looking *Rosie*! ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Summer Style Traits:** Disruptive innovation opportunity: Developing sustainable and eco-friendly summer fashion lines. - **Model-turned-actress:** Disruptive innovation opportunity: Creating innovative platforms that bridge the gap between modeling and acting. - **Skin-baring Shoots:** Disruptive innovation opportunity: Developing new technologies and materials for more comfortable and diverse skin-baring fashion. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introducing virtual reality shopping experiences for customers to try on clothes without physical limitations. - **Entertainment:** Disruptive innovation opportunity: Creating personalized recommendation systems for aspiring models to break into the acting industry. - **Photography:** Disruptive innovation opportunity: Developing AI-powered photo editing tools to enhance and automate the process of photo shoots. ## Related on Trend Hunter - [Actress Lip Color Campaigns](https://www.trendhunter.com/trends/tom-ford-runway-lip-color.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Vintage Glamour Lipsticks](https://www.trendhunter.com/trends/hollywood-beauty-icon-lipsticks.md) - [Birthday Beauty Capsules](https://www.trendhunter.com/trends/birthday-edit-2025.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md)