# Snakeskin Rose-Tinted Sunglasses Vintage Frames Collaborated with YesJulz of Snapchat for a Design By Riley von Niessen | Published 2016-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rosetinted-sunglasses References: [highsnobiety](http://www.highsnobiety.com/2016/08/19/vintage-frames-yesjulz-sunglasses) & [vintageframescompany](http://www.vintageframescompany.com/) Vintage Frames, a company host to an impressive array of nostalgic designer eyewear, expanded its collection with a pair of rose-tinted sunglasses with snakeskin frames. The design is said to have come from a collaboration with YesJulz, a social media mogul who most people know from [Snapchat](https://www.trendhunter.com/trends/amazon-fashion-1). She models the rose-tinted glasses for an editorial for the company, wearing the unique design along with an all-white bathing suit against a sunny backdrop that highlights the quality of the lenses. Like the other designs the company presents to its consumers, the pair has a [vintage look](https://www.trendhunter.com/trends/tan-france-collection) that comes from its oval-like shape and lens tint, as well as the snakeskin fabric that complements it. In addition to being aesthetically pleasing, the rose-tinted sunglasses feature hand-dipped lenses which help to improve night vision, allowing consumers to wear the design even in the complete absence of sun. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 27% | Activity: 29% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Vintage Eyewear Revival:** The resurgence of nostalgic designs for contemporary use is creating a market opportunity for specialty eyewear producers and designers to tailor their products to meet the modern market. - **Designer Collaborations:** Collaborations with popular fashion and social media figures offer a platform for eyewear brands to expand their reach and create unique, attention-grabbing designs. - **Special Features:** Offering a product that goes beyond aesthetic appeal to include practical and innovative features can help specialty eyewear brands stand apart in a competitive marketplace. ### Where This Applies - **Eyewear:** Innovative and unique designs by eyewear brands can create a distinctive brand identity, sparking the interest and loyalty of consumers. - **Fashion:** Collaborations between fashion and social media personalities like YesJulz and eyewear companies create a new platform for fashion designers and influencers to create forward-thinking accessories. - **Outdoor Adventure:** Hand-dipped lenses with features like effective night vision cater to outdoor enthusiasts and offer specialty eyewear producers a focused target market. ## Related on Trend Hunter - [Y2K-Era Titanium Sunglasses](https://www.trendhunter.com/trends/oakley-xmetal-juliet.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Celebrity-Curated Eyewear Collections](https://www.trendhunter.com/trends/shenseea.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [UV-Activated Sunglasses](https://www.trendhunter.com/trends/goodr-x-cheetos.md) - [Crystal-Encrusted Eyewear](https://www.trendhunter.com/trends/oakley-x-swarovski.md) - [Ultra-Sleek Eyewear Collections](https://www.trendhunter.com/trends/aritzia-1.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md)