# Powder-Based Travel Cleansers evolvetogether Partners with Joanna Czech for TSA-Friendly Skincare By Grace Mahas | Published 2024-11-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rosemary-enzyme-cleanser-1 References: [evolvetogether](https://evolvetogether.com/products/fiji-rosemary-enzyme-cleanser)  [evolvetogether](https://www.trendhunter.com/trends/onthego-edit) has collaborated with renowned esthetician Joanna Czech to create an innovative [powder-based facial cleanser](https://www.trendhunter.com/trends/cleansing-facial-powder) that addresses the challenges of travel skincare. This water-activated formula combines rosemary enzymes with gentle cleansing agents, transforming into a rich lather that effectively removes impurities without compromising the skin's moisture barrier. The powder format eliminates concerns about [TSA](https://www.trendhunter.com/trends/the-travel-collection) liquid restrictions and potential spills, while its concentrated nature ensures a longer-lasting product compared to traditional liquid cleansers. The cleanser's versatility extends beyond its primary function, doubling as a targeted treatment when mixed into a thicker paste. This dual-purpose approach aligns with the growing demand for multifunctional beauty products that streamline travel routines. At $63, the cleanser positions itself in the premium skincare segment, reflecting both its innovative formulation and the expertise of its collaborator. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 76% | Activity: 84% | Freshness: 31% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Powder-based Skincare:** Powder-based formulations offer a spill-proof and TSA-compliant alternative to traditional liquid skincare, catering to frequent travelers. - **Water-activated Beauty Products:** Beauty products that activate with water provide concentrated, long-lasting solutions, reducing waste and enhancing portability. - **Multifunctional Beauty Solutions:** Consumers are gravitating towards multifunctional beauty products that save space and simplify routines, especially during travel. ### Sectors Adopting This - **Travel Skincare:** The travel skincare industry benefits from innovative products that address common travel issues such as TSA restrictions and packaging durability. - **Premium Beauty Products:** Premium beauty products emphasize high-quality ingredients and unique formulations, justifying higher price points with enhanced efficacy and experience. - **Eco-friendly Beauty:** Eco-conscious consumers are drawn to powder-based and concentrated formulations that reduce packaging waste and carbon footprints. ## Related on Trend Hunter - [Esthetician-Backed Facial Cleansers](https://www.trendhunter.com/trends/rosemary-enzyme-cleanser.md) - [Luxury On-The-Go Skincare Lines](https://www.trendhunter.com/trends/onthego-edit.md) - [Powder-to-Gel Cleansers](https://www.trendhunter.com/trends/hand-body-powder-wash.md) - [Pro-Grade Facial Cleansers](https://www.trendhunter.com/trends/expert-cleanser.md) - [Scented Body Cleansers](https://www.trendhunter.com/trends/evolvetogether.md) - [Clean Beauty Travel Sets](https://www.trendhunter.com/trends/bestsellers-set.md) - [Limited-Edition Skincare Travel Bundles](https://www.trendhunter.com/trends/strategic-skincare-solution.md) - [Powder-to-Foam Cleansers](https://www.trendhunter.com/trends/enzyme-cleansing-powder.md) - [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md)