# Rosé-Hued Skin Tints Saie is Adding a New Roseglow Shade to Its Glowy Super Gel Line By Katherine Pendrill | Published 2024-07-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roseglow References: [hypebae](https://hypebae.com/2024/7/saie-roseglow-highlighter-glowy-super-gel-launch)  The fan-favorite beauty brand [Saie](https://www.trendhunter.com/trends/slip-tint) is expanding its '[Glowy Super Gel](https://www.trendhunter.com/trends/warmglow)' line to include a new 'Roseglow' shade. Perfect for the summer season, Saie is adding a rosé-hued skin tint that's inspired by sunsets and the sea. like the brand's other Glowy Super Gel products, the new Roseglow shade is made from a combination of 70% water, Vitamin C, Papaya Seed Oil, and Squalane, which helps provide all-day hydration and a dewy glow. The brand notes that the product is perfect for those who want to achieve the perfect no-makeup, makeup look look for the summer season. To celebrate the launch of the new Roseglow shade, Saie created a private [Instagram](https://www.trendhunter.com/trends/blush-filter-liquid-blush) social club inspired by New York‘s members-only clubs to give fans a behind-the-scenes look at the brand. Image Credit: Saie, [hypebae](https://hypebae.com/2024/7/saie-roseglow-highlighter-glowy-super-gel-launch) ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 86% | Activity: 91% | Freshness: 26% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Beauty Products:** Enhancing product lines with seasonally-inspired shades caters to consumer desires for timely and thematic beauty solutions. - **Hydrating Skin Tints:** Combining hydration with skincare benefits in makeup products addresses growing consumer demand for multifunctional beauty items. - **Exclusive Online Communities:** Creating exclusive social media clubs offers brands a unique way to build deeper connections and loyalty among fans. ### Sectors Adopting This - **Cosmetics:** Innovating with new, seasonal product lines can attract and engage consumers interested in diverse and timely beauty options. - **Skincare:** Developing beauty products that integrate skincare benefits resonates with consumers pursuing advanced and dual-purpose products. - **Social Media Marketing:** Utilizing exclusive online platforms for product launches and behind-the-scenes content enhances brand engagement and customer loyalty. ## Related on Trend Hunter - [Lluminating Champagne-Hued Primers](https://www.trendhunter.com/trends/warmglow.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Glow-Boosting Skincare Ranges](https://www.trendhunter.com/trends/summer-fridays-pink-dew.md) - [Skin-Caring Cheek Tints](https://www.trendhunter.com/trends/watermelon-glow-niacinamide-dewy-flush.md) - [Expanded Skin Tint Ranges](https://www.trendhunter.com/trends/live-tinted-expands.md) - [Summer Blush Colors](https://www.trendhunter.com/trends/new-pocket-blush-colors.md) - [Curated Mini Hue-Imparting Lines](https://www.trendhunter.com/trends/tinted-skincare-set.md) - [Lip Oil Shade Additions](https://www.trendhunter.com/trends/dream-lip-oil-range.md)