# Mixology-Themed Rosé Wines Veuve Clicquot Released Summer Wines Meant to Be Blended Over Ice By Alyson Wyers | Published 2017-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-wines References: [refinery29](http://www.refinery29.com/2017/06/160697/veuve-clicquot-french-champgane-brand-releases-new-rose) & [rich.veuve-clicquot](https://rich.veuve-clicquot.com/) Although adding ice to wine and champagne is typically looked down on, iconic luxury champagne brand [Veuve Clicquot](https://www.trendhunter.com/trends/simon-porte-jacquemus) recently added two rosé wines to their summer roster, both of which are meant to be enjoyed over ice. The two new bottles -- Clicquot Rich and Rich Rosé -- are inspired by [mixology](https://www.trendhunter.com/trends/drop-needle-drinks), and as such are meant to be drunk with ice, blended and treated as distilled liquors. The Clicquot Rich has signature wine notes "magnified by the presence of selected ingredients: pineapple, grapefruit zest, cucumber, celery, peppers or tea, all on the rocks," where as the Rich Rosé has "intense red berry fruit notes." The game-changing pink rosé wines indicate how luxury beverages are becoming more accessible, even to less than discerning consumers. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Mixology-inspired Wines:** There is potential to create a new category of wines that can be blended and consumed like a distilled liquor, opening new opportunities for collaborations with mixologists and bartenders. - **Luxury Beverages for Mass Market:** There is a growing market for accessible luxury beverages that cater to less discerning consumers, calling for more innovative approaches to product development. - **Rosé Wine Innovation:** The release of mixology-themed rosé wines presents opportunities for rosé wine makers to expand their offerings and attract a wider consumer base through innovation. ### Who This Affects Most - **Wine Industry:** The wine industry can take advantage of the growing trend of mixology-inspired wines, exploring innovative ways to create new wine blends that can be consumed like distilled liquors. - **Luxury Beverage Industry:** Luxury beverage brands can tap into the market for accessible luxury products by developing innovative and differentiated product offerings that appeal to the less discerning consumers. - **Hospitality Industry:** The hospitality industry can incorporate these mixology-inspired rosé wines as part of their beverage program, offering unique and exciting options for their customers. ## Related on Trend Hunter - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Pink-Hued Luxury Wines](https://www.trendhunter.com/trends/champagne-lanson-1.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Ice-Friendly Sparkling Wines](https://www.trendhunter.com/trends/echo-falls-sparkling-summer-garden.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Tea-Infused Rosé Ice Pops](https://www.trendhunter.com/trends/ros-ice-pop.md) - [Art Deco Theater Pop-Ups](https://www.trendhunter.com/trends/theater-pop-up.md)