# Artisanal Rose Water Concepts Rosita is a Rose Water Brand Concept by Parisian Agency JOAM By Rebecca Byers | Published 2015-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rose-water References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/10/rosita-rose-water-concept.html) Rosita is a rose water brand concept developed by Parisian agency JOAM. In order to create a delicate, feminine branding scheme that still felt modern, JOAM used a dusty rose pink and rose imagery that also lend itself to the artisan portion of the fictitious brand. The Rosita logo is rose that resembles a wax seal and appears on the packaging in an embossed red color. The logo is also repeated in order to create a pattern for other promotional material, such as shopping bags and business cards. In their description of the project, JOAM describes the decision to use a serif font as one that aligned with the goal of creating an artisanal look. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Artisanal Branding:** Disruptive innovation opportunity: Combining traditional craftsmanship with modern design to create unique and authentic brand experiences. - **Rose Imagery:** Disruptive innovation opportunity: Exploring the symbolic and aesthetic appeal of roses in various industries to evoke sentiment and capture consumer attention. - **Serif Fonts:** Disruptive innovation opportunity: Utilizing serif fonts to convey a sense of heritage and craftsmanship in branding and design. ### Who This Affects Most - **Beauty and Skincare:** Disruptive innovation opportunity: Developing artisanal products and packaging concepts in the beauty and skincare industry to cater to the growing demand for personalized and unique experiences. - **Hospitality and Luxury:** Disruptive innovation opportunity: Incorporating rose imagery and artisanal branding into hospitality and luxury sectors to enhance the overall customer experience and create a sense of exclusivity. - **Graphic Design and Advertising:** Disruptive innovation opportunity: Experimenting with serif fonts in graphic design and advertising to evoke a sense of craftsmanship and sophistication, attracting attention in a saturated market. ## Related on Trend Hunter - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [White Rose-Infused Skincare Collections](https://www.trendhunter.com/trends/la-vie-en-roses.md) - [Fashion Icon Rosé Collections](https://www.trendhunter.com/trends/vera-wang-roses.md) - [Aromatic Rose Vinegars](https://www.trendhunter.com/trends/rose-vinegar.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Decadent Rosé Dressings](https://www.trendhunter.com/trends/rose-dressing.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md) - [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md)