# Rosé-Inspired Vodkas Hanger 1 Rosé Vodka Uses Wine Grapes to Produce a Flavorful Full-Bodied Drink By Justin Lam | Published 2018-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-vodka References: [bonappetit](https://www.bonappetit.com/story/rose-vodka-hangar-1) & [hangarone](http://hangarone.com/vodka/rose/) Hanger 1 [Rosé](https://www.trendhunter.com/trends/rostinted-glasses) vodka is a flavor-forward perfect alternative to regular wine. Unlike other [rosé spirits](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy), this vodka actually has a distinct taste of wine. With crisp floral and fruity notes, this full bodied vodka works amazingly in cocktails or on its own. With a faint bubblegum aftertaste, this vodka goes down smooth while still maintaining a high 60 proof. The vodka is designed with flavor in mind and comes in with notes of [crisp apple](https://www.trendhunter.com/trends/holy-grass-vodka-apple), sweet pea blossoms and a hint of oak. The mouth-feel is smooth, silky and soft, and ends with a pleasant hint of cranberry. The grapes and grains used to distill Hanger 1 Rosé vodka were meticulously chosen by head distiller Caley Shoemaker. Made with a blend of Northern California Petit Verdot and White Meritage, these grapes add to a full-bodied and flavor forward vodka that takes inspiration from the Bay Area where it is produced. Image Credit: Laura Murray ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 58% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wine-inspired Spirits:** The success of Hanger 1's rosé vodka showcases the potential for other wine-inspired spirits like Chardonnay or Pinot Noir gin. - **Flavorful Vodka Varieties:** As consumer palates become more adventurous, vodka makers have an opportunity to differentiate themselves through unique and interesting flavors. - **Regional Ingredients and Inspiration:** Distillers can draw inspiration from local flavors and ingredients to create unique spirits like Hanger 1's rosé vodka, which uses grapes from Northern California. ### Where This Applies - **Spirits and Liquor:** Spirits and liquor manufacturers have the opportunity to innovate with creative flavor profiles and unique ingredient choices. - **Wine and Vineyards:** Winemakers and vineyards can explore the potential of repurposing grapes and utilizing their unique flavors for other products like rosé vodka. - **Hospitality and Mixology:** Restaurants and bars can capitalize on the popularity of unique and flavorful spirits like Hanger 1's rosé vodka by incorporating them into their menu offerings. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [Grapefruit-Flavored Pink Vodkas](https://www.trendhunter.com/trends/sobieski.md) - [Surfing-Inspired Canadian Rosés](https://www.trendhunter.com/trends/offshore-hang-ten-ros.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Versatile Berry-Forward Vodkas](https://www.trendhunter.com/trends/grey-goose-berry-rouge.md) - [Rosé-Inspired Tequilas](https://www.trendhunter.com/trends/inspiro-tequila-rosa-reposado.md)