# Aromatic Rosé Vermouths This Vermouth is Enhanced Through the Use Of French Botanicals By Rahul Kalvapalle | Published 2022-01-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-vermouth References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/01/mirabeau-debuts-its-first-vermouth/) & [maisonmirabeau](https://www.maisonmirabeau.com/shop/gin/vault-vermouth-rose-gin-maison-mirabeau/)  [Mirabeau](https://www.trendhunter.com/trends/pure-cuvee-rose), the famous wine brand based in the south of France, has collaborated with independent London-based distillery [Vault Vermouth](https://www.trendhunter.com/trends/blue-brew) to create a limited-edition rosé vermouth that is a welcome addition to [aperitif culture](https://www.trendhunter.com/trends/botivo-x-ottolenghi) that takes its inspiration from the delicate botanical beverages of the Provence region. Made using surplus quantities of Mirabeau's 2019 Vintage Pret-a-Porter cans of rose wine, the Rosé Vermouth uses grape spirit to strengthen the English vermouth, with the addition of pink peppercorns, rose petals, figs, lemon and herbs adding a delectably delicate and inviting character. This highly aromatic vermouth may be blended with Mirabeau's rose gin to make a unique martini or negroni, but is also recommended to be enjoyed on the rocks or mixed with tonic water. Image Credit: Maison Mirabeau ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 12% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Beverages:** Collaborations between alcohol brands and distilleries create opportunities for limited-edition beverages that cater to the preferences of specific markets. - **Botanical-infused Products:** Incorporating botanical ingredients into alcoholic products can add complexity and appeal to traditional drinks such as vermouths and gins. - **Dual-purpose Beverages:** Creating beverages that can be used both as a standalone drink or a mixer offers versatility and convenience for consumers. ### Sectors Adopting This - **Alcoholic Beverages:** Alcohol brands may incorporate unique ingredients and production methods to appeal to changing consumer preferences. - **Collaborative Product Development:** Partnerships between different companies can facilitate the creation of innovative products that combine the strengths of each partner. - **Sustainable Beverages:** Using surplus ingredients can create opportunities for sustainable practices while also offering unique and interesting flavor profiles. ## Related on Trend Hunter - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Commemorative Extra-Dry Vermouths](https://www.trendhunter.com/trends/cocchi.md) - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [English Botanical Aperitifs](https://www.trendhunter.com/trends/english-rose-aperitif.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Rosé-Inspired Sorbets](https://www.trendhunter.com/trends/rose-sorbet.md) - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md) - [Limited Edition Rosé Wines](https://www.trendhunter.com/trends/barton-guestier2.md)