# Hybrid Rosé Apéritifs Haus' New Rose Rosé is a Small Batch Mixer That's Made for Summer By Katherine Pendrill | Published 2019-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-ros References: [refinery29](https://www.refinery29.com/en-us/millennial-rose-aperitif-haus) & [facebook](https://www.facebook.com/haus/photos/a.435606930327893/464356277452958/?type=3&theater) Summer may be ending soon, but you can keep the god vibes going just a little bit longer with Haus' new Rose Rosé. Just six months ago, Haus disrupted the apéritif scene with Citrus Flower. Now the brand is back with a small-batch Rosé apéritif mashup called Rose Rosé. Just like Haus' first product, Rose Rosé is made from all-natural ingredients, and is low in both alcohol and sugar. In fact, Rose Rosé has 80% less sugar and a third of the alcohol than you’d find in a traditional spirit, making it an excellent alternative to popular apéritifs such as Apérol and Campari. As the brand puts it: "With notes of roses, watermelon and raspberry, Rose Rosé is the perfect base for a summer cocktail." Image Credit: *Haus.* ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 54% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Low-sugar Apéritifs:** The rise of low-sugar apéritifs like Haus' Rose Rosé presents an opportunity for the development of refreshing and healthier alcoholic beverages. - **Small-batch Mixers:** The popularity of small-batch mixers such as Haus' Rose Rosé opens up a market for artisanal and craft cocktail products. - **Summer Cocktail Alternatives:** The demand for summer cocktail alternatives like Haus' Rose Rosé indicates a need for innovative, light, and flavorful beverage options. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can tap into the growing trend of low-sugar apéritifs with products like Haus' Rose Rosé. - **Craft Cocktail:** The craft cocktail industry can take advantage of the rise in popularity of small-batch mixers such as Haus' Rose Rosé. - **Beverage Innovation:** The beverage industry can capitalize on the demand for summer cocktail alternatives by creating innovative and refreshing beverage options. ## Related on Trend Hunter - [Rosé-Inspired Apéritifs](https://www.trendhunter.com/trends/tres-rose.md) - [Organic Rosé Alternatives](https://www.trendhunter.com/trends/rostinted-glasses.md) - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Fruit-Forward Sparkling Aperitifs](https://www.trendhunter.com/trends/rose-city-fizz.md) - [All-Season Canned Rosés](https://www.trendhunter.com/trends/oona-wine.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md)