# Artisan Rose Petal Jams Fortnum & Mason's Rose Petal Jelly is Sourced from Oxfordshire By Jana Pijak | Published 2021-01-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-petal-jelly References: [fortnumandmason](https://www.fortnumandmason.com/rose-petal-jelly-200g) [Fortnum & Mason's](https://www.trendhunter.com/trends/fortnum-and-mason-1) Rose Petal Jelly is an artisanal spread that is locally sourced, "using the rose petals from a single garden in Oxfordshire." Going beyond its delicate and floral flavor profile, this [rose petal jelly](https://www.trendhunter.com/trends/gul-crunch-ladoo) is made with petals hand-picked in the evening as this is the time they are at their most scented. The result is a fragrant condiment that elevates morning toast, [scones, tea time snacks](https://www.trendhunter.com/trends/fairmont-hotel-riyadh) and even charcuterie and cheese board platters. Known for its artisanal product selection, UK-based fine food retailer is the go-to destination for gourmet-inspired gifts and this floral jelly is no exception. In addition to its distinct flavor profile and scented aroma, the product is locally sourced and made without many additives, making it an instant hit. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 25% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Artisanal Rose Petal Products:** There is an opportunity to create other artisanal products such as rose petal syrups, rose petal infused oils, or rose petal teas. - **Locally Sourced Food Products:** More businesses can focus on using locally sourced ingredients to add a unique and sustainable touch to their products. - **Floral-inspired Foods:** There is potential to create more floral-inspired jams, jellies, and spreads with unique and interesting flavors. ### Sectors Adopting This - **Artisanal Food Production:** An opportunity exists for small businesses to venture into artisanal food production, focusing on locally sourced, handpicked ingredients. - **Gourmet Food Retailing:** Gourmet food stores can focus on offering unique and locally sourced products to cater to customers with a refined palate. - **Food and Beverage Manufacturing:** Larger food and beverage manufacturers can expand their product lines to include more unique and artisanal products for consumers seeking locally sourced and sustainable options. ## Related on Trend Hunter - [Collaboration Botanical Garden Condiments](https://www.trendhunter.com/trends/kew-gardens-products.md) - [Nutritious Mango Preserve Condiments](https://www.trendhunter.com/trends/mango-preserve.md) - [Premium Strawberry Preserves](https://www.trendhunter.com/trends/strawberry-preserves.md) - [Seasonally Flavored Honeys](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey.md) - [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md) - [Jammy Berry Perfumes](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues.md) - [Botanical Salt Blends](https://www.trendhunter.com/trends/flower-salt.md) - [Infused Artisan Butters](https://www.trendhunter.com/trends/artisan-butter.md) - [Aromatic Rose Vinegars](https://www.trendhunter.com/trends/rose-vinegar.md)