# Sparkling Jelly Beans Jelly Belly's Rosé Jelly Beans Share a Sparkling, Dry and Sweet Experience By Laura McQuarrie | Published 2019-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-jelly-beans References: [myrecipes](https://www.myrecipes.com/news/rose-jelly-beans) & [jellybelly](https://www.jellybelly.com/rose-jelly-beans-5.6-oz-bottle/p/91711) This fall, [Jelly Belly](https://www.trendhunter.com/trends/jelly-bean-dessert) is introducing a new rosé jelly bean variety with a blush color, fun bottle-shaped packaging and a flavor experience that's described as "deliciously dry, yet sweet." The celebratory sparkling jelly beans are [alcohol-free](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines) and promise to enhance a variety of special occasions. The new jelly beans are packed into miniature bottles, as well as larger formats that even have foil-wrapped necks and are packed with packs of sweets for sharing. In addition to offering these new [rosé jelly beans](https://www.trendhunter.com/trends/jelly-beans-popcorn-kit) in 1.5-ounce and larger 5.6-ounce bottles, Jelly Belly will also be selling these uniquely wine-flavored jelly beans in bulk quantities. For many summers now, the iconic pink wine has captured the hearts of people who are interested in a drinking experience that's just as flavorful as it is aesthetically pleasing. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Wine-inspired Jelly Beans:** Disruptive innovation opportunity: Manufacturers can explore creating jelly beans with flavors inspired by popular wine varieties to cater to consumers' interest in unique flavor experiences. - **Premium Packaging:** Disruptive innovation opportunity: Packaging companies can develop unique and attractive bottle-shaped packaging for confectionery products to enhance their visual appeal and appeal to consumers looking for a special occasion treat. - **Alcohol-free Alternatives:** Disruptive innovation opportunity: Beverage companies can explore creating alcohol-free versions of popular alcoholic beverages, such as rosé, to cater to consumers who want to enjoy the flavors without the alcohol content. ### Industries Being Reshaped - **Confectionery:** Disruptive innovation opportunity: Confectionery companies can take inspiration from Jelly Belly and create unique and innovative jelly bean flavors to cater to consumers' desire for new and exciting taste experiences. - **Packaging:** Disruptive innovation opportunity: Packaging manufacturers can develop innovative packaging designs that cater to the premium positioning of products and create an enhanced customer experience. - **Beverage:** Disruptive innovation opportunity: Beverage companies can explore the development of non-alcoholic versions of popular alcoholic beverages to provide consumers with alternatives that offer the same flavors and experience without the alcohol content. ## Related on Trend Hunter - [Artisan Flavor Jelly Beans](https://www.trendhunter.com/trends/the-jelly-bean-factory.md) - [Chocolate-Flavored Sparkling Water](https://www.trendhunter.com/trends/chocolate-flavored-sparkling-water.md) - [Gelatin Dessert Jelly Beans](https://www.trendhunter.com/trends/jello-jelly-beans.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Hybrid Easter Jelly Beans](https://www.trendhunter.com/trends/skittles-jelly-beans.md) - [Globally Inspired Jelly Beans](https://www.trendhunter.com/trends/desserts-of-the-world.md) - [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)