# Pop-Up Rosé Fountains For One Day Only, Campo Viejo Wine is Celebrating the Launch of a New Rosé By Laura McQuarrie | Published 2019-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rose-fountain References: [timeout](https://www.timeout.com/london/news/a-giant-fountain-of-rose-is-coming-to-the-south-bank-080119) & [billetto](https://billetto.co.uk/e/campo-viejo-rose-fountain-tickets-374596/) On August 15th, Campo Viejo is kicking off the launch of a new wine product with a [rosé fountain pop-up](https://www.trendhunter.com/trends/la-fontana-di-peroni) in London. The wine-themed fountain will be filled with pink-colored water and adults who attend the free event will be treated to two complimentary glasses of the Rioja rosé. This promotional fountain is part of a larger Spanish-themed pop-up party happening along the Thames and as such, there will be Spanish-style street food and tapas served while Spanish music plays. As the [Campo Viejo Rosé Fountain](https://www.trendhunter.com/trends/campo-viejo) is popping up for one day only, people are encouraged to book their ticket for a one-hour time slot in advance. The showstopping Campo Viejo Rosé Fountain promises to provide plenty of [Instagram](https://www.trendhunter.com/trends/winery-experience)-ready scenes, including the fountain’s water jet, which will reach six meters in height—roughly the equivalent length of a London bus. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Events:** The rise of pop-up events allows businesses to create unique and immersive experiences for their customers. - **Instagram-worthy Experiences:** The popularity of social media drives the need for businesses to create visually stunning and shareable experiences. - **Novelty Food and Drink Experiences:** Consumers are increasingly seeking out unique and unconventional food and drink experiences that go beyond traditional offerings. ### Sectors Adopting This - **Wine and Spirits:** The wine and spirits industry can explore opportunities to create innovative and memorable experiences to engage with their target audience. - **Food and Beverage:** The food and beverage industry can leverage the trend of pop-up events and Instagram-worthy experiences to attract customers and create brand awareness. - **Event Planning and Promotion:** The event planning and promotion industry can capitalize on the demand for unique and immersive experiences by helping businesses organize and market pop-up events. ## Related on Trend Hunter - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Summer Sunset Pop-Ups](https://www.trendhunter.com/trends/sundown-spots.md) - [Interactive Illustrative Refreshment Pop-Ups](https://www.trendhunter.com/trends/a-touch-of-colour-popup.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Luxurious Wine Pop-Ups](https://www.trendhunter.com/trends/kim-crawford.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Premium Beer Fountains](https://www.trendhunter.com/trends/la-fontana-di-peroni.md)