# Limited-Edition Rosé Coolers The Igloo x Yes Way Rosé Cooler is a Stylish Way to Chill Drinks By Laura McQuarrie | Published 2021-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-cooler References: [thedieline](https://thedieline.com/blog/2021/6/9/celebrate-national-ros-day-with-limited-edition-igloo-x-yes-way-ros-cooler) & [IglooCoolers](http://IglooCoolers.com/YesWayRose) Right on time for National Rosé Day, Igloo and Yes Way Rosé are introducing a limited-edition Rosé Cooler that's perfect for the outdoor gatherings people are itching to have. The Yes Way Rosé X Igloo’s Playmate Pal cooler is an exclusive pink tent-top cooler design that shares seven spacious quarts for storing drinks. The aesthetically pleasing cooler sets itself apart from the average beer cooler with a flattering color scheme and text that hints at the perfect content to store inside. Now that to-go alcohol sales are becoming part of the norm in a changing service industry, this stylish cooler promises to help people keep their drinks chilled during all sorts of outdoor adventures. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 38% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **To-go Alcohol Sales:** Opportunity for businesses to provide specialized alcohol storage options like the limited-edition Rosé Cooler. - **Outdoor Adventures:** Innovative outdoors gear that includes stylish and functional coolers like Igloo and Yes Way Rosé's Playmate Pal. - **Aesthetically Pleasing Design:** Developing fashion-forward and color-coordinated products to appeal to consumers like the Yes Way Rosé cooler. ### Sectors Adopting This - **Food and Beverage:** A chance for the food and beverage industry to create specialty, themed packaging for drinks that make them stand out. - **Outdoor Recreation:** Outdoor recreation companies looking to capitalize on the growth of outdoor activities can offer functional and stylish accessories like coolers. - **Retail:** Retail industry stores can provide more niche items like limited-edition coolers to stand out in a crowded market. ## Related on Trend Hunter - [Limited-Edition Smart Drinks Fridges](https://www.trendhunter.com/trends/rocco-x-wlffer-estate.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Speaker-Equipped Retro Coolers](https://www.trendhunter.com/trends/kooltunes.md) - [Modern Rugged Mobile Coolers](https://www.trendhunter.com/trends/mobile-cooler.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Tea-Infused Rosé Ice Pops](https://www.trendhunter.com/trends/ros-ice-pop.md) - [Fully Customized Coolers](https://www.trendhunter.com/trends/igloo-custom.md) - [Automotive-Branded Coolers](https://www.trendhunter.com/trends/jeep-x-igloo-specialedition-cooler.md)