# Bespoke Eyewear Brands David Rose Launches New Chic Eyewear Label Called Rose & Co. By Niko Pajkovic | Published 2022-01-26 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rose-co References: [acquiremag](https://www.acquiremag.com/style/rose-and-co-eyewear) & [rose-co.us](https://rose-co.us/) [Rose & Co.](https://www.trendhunter.com/trends/perfume-atlas), a specialty eyewear brand founded by designer David Rose, has launched with its first six frames, each of which leverages materials from three eyewear capitals of the world: Germany, Italy, and Japan. According to the company, the new eyewear label is focused on delivering progressive yet timeless styles that are equally built to withstand the test of time. All six frames are being offered in optical and sun styles. Some standout pairs include the '[A5](https://www.trendhunter.com/trends/beosound-a5),' which features a bespoke Japanese-inspired pattern with Italian 7 barrel rivet hinges, and the 'A3,' which comes equipped with a vintage designed core wire and iconic keyhole bridge for enhanced comfort. For those interested, all six of the frames are currently available on the newly launched Rose & Co. website. Image Credit: Rose & Co. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 74% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Specialty Eyewear:** Opportunity for other designers to leverage materials from various eyewear capitals when creating their own bespoke eyewear brands. - **Progressive Timeless Style:** Opportunity for other fashion designers to create fashion items that won't go out of style over time. - **Optical and Sun Styles:** Opportunity for online optical stores to offer both optical and sun styles on their newly designed websites. ### Industries Being Reshaped - **Eyewear:** Eyewear industry players can consider launching their bespoke eyewear brand and implementing the use of materials from different eyewear capitals. - **Fashion:** Fashion designers can create items that are both progressive and timeless. - **Online Retail:** Opportunity for online optical stores to offer both optical and sun styles on their newly designed websites. ## Related on Trend Hunter - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Exclusive Collaborative Eyewear Frames](https://www.trendhunter.com/trends/thierry-lasry-and-joanna-czech.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Organic Collaboration Sunglasses](https://www.trendhunter.com/trends/armedangels.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Conscious Eyewear Capsules](https://www.trendhunter.com/trends/mondottica.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md)