# Natural Australian Cleansers The Osmia Organics Rose Clay Facial Soap Includes Pure Ingredients By Jordy E | Published 2015-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rose-clay-facial-soap References: [thebeautyproof](http://thebeautyproof.com/osmia-black-clay-facial-soap/) & [osmiaorganics](http://osmiaorganics.com/products/rose-clay-facial-soap) The Osmia Organics Rose Clay Facial Soap cleanses and hydrates the skin in a natural, soothing manner. Made primarily of Australian pink clay and white kaolin clay, the mixture promises to heal while leaving behind a [light, refreshing rose-inspired scent](https://www.trendhunter.com/trends/wild-rose-cleanser). Those who use this Osmia Organics product will also benefit from its hydrating ingredients. With [coconut milk](https://www.trendhunter.com/trends/propre-body-care), wild-harvest mango butter and pure avocado oil additions, the product gives way to a [creamy, subtle lather](https://www.trendhunter.com/trends/edelweiss-extrme). No matter the skin type, the Osmia label promises that the Rose Clay Facial Soap will be a critical must have. Whether oily, dry or sensitive, the multifaceted features make for a versatile beauty blend. For optimal results, the brand recommends frequent usage twice per day. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 16% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Cleansers:** Opportunity for disruptive innovation in the beauty industry by creating natural cleansers with healing properties. - **Australian Pink Clay:** Opportunity for disruptive innovation in skincare by incorporating Australian pink clay in products for its healing benefits. - **Hydrating Ingredients:** Opportunity for disruptive innovation in personal care products by developing hydrating ingredients that provide a creamy, subtle lather. ### Who This Affects Most - **Beauty:** Opportunity for disruptive innovation in the beauty industry by creating natural and versatile cleansers. - **Skincare:** Opportunity for disruptive innovation in the skincare industry by incorporating Australian pink clay for its healing properties. - **Personal Care:** Opportunity for disruptive innovation in the personal care industry by developing hydrating ingredients that provide a creamy, subtle lather. ## Related on Trend Hunter - [Fragrant Goats Milk Soaps](https://www.trendhunter.com/trends/goats-milk-soaps.md) - [Clay Milk Bath Soaks](https://www.trendhunter.com/trends/milk-bath-soak.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Clay-to-Foam Daily Cleansers](https://www.trendhunter.com/trends/claytofoam-daily-cleanser.md) - [Oatmeal-Infused Facial Bars](https://www.trendhunter.com/trends/detoxifying-facial-bar.md) - [Wild Rose-Inspired Cleansers](https://www.trendhunter.com/trends/wild-rose-cleanser.md) - [Coconut-Infused Face Cleansing Powders](https://www.trendhunter.com/trends/face-cleansing-powder.md) - [Kiwi-Inspired Facial Cleansers](https://www.trendhunter.com/trends/kiwiinspired-facial-cleanser.md) - [Soap-Free Facial Cleansers](https://www.trendhunter.com/trends/brixy-blend.md)