# Hydrating Rose-Infused Skincare Pixi's Rose Caviar Essence Restores Hydration With Microcapsules By Mary Van Puymbroeck | Published 2017-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rose-caviar-essence References: [refinery29](http://www.refinery29.com/2017/06/157961/pixi-rose-caviar-facial-essence) & [pixibeauty](https://pixibeauty.co.uk/collections/skintreats/products/rose-caviar-essence) Cosmetics company [Pixi](https://www.trendhunter.com/trends/antioxidant-tonic) has released its new Rose Caviar Essence, a hydrating and anti-oxidant rich face serum. Rose oil, anise extract and mulberry oil are held inside microcapsules suspended in the serum. As the hero ingredient of the product, rose is an antioxidant, antiseptic, anti-inflammatory and has anti-aging properties. Released with a 'Rose Flash Balm' that can be used as a [moisturizer or primer](https://www.trendhunter.com/trends/three-international), both products have a light floral scent. When applied to the skin after toner, Pixi's Rose Caviar Essence hydrates and balances the skin. At $24 a tube, the caviar aspect of the product refers to the microcapsules and not actual caviar. Formulated without parabens and free from animal testing, this product is available online and in store at Pixi's Venice Beach location. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Microcapsule Technology in Skincare:** Opportunity to incorporate microcapsule technology in skincare products to enhance delivery of active ingredients and improve product efficacy. - **Rising Demand for Antioxidant-rich Skincare:** Growing market for skincare products that offer antioxidant benefits to combat aging and protect skin from harmful environmental factors. - **Natural and Cruelty-free Skincare:** Increasing consumer preference for natural and cruelty-free skincare products, presenting an opportunity for brands to cater to this demand and capitalize on the market. ### Sectors Adopting This - **Cosmetics Industry:** Cosmetics companies can leverage microcapsule technology to develop innovative skincare products and stay ahead of the competition. - **Skincare Industry:** Skincare brands can tap into the rising demand for antioxidant-rich skincare by introducing new products that offer powerful anti-aging and protective properties. - **Natural Beauty Industry:** Brands in the natural beauty industry can gain a competitive edge by offering cruelty-free skincare options that align with consumers' values and preferences. ## Related on Trend Hunter - [Rose-Inspired Skincare Oils](https://www.trendhunter.com/trends/rose-garden.md) - [Sheer Hydrating Tinted Serums](https://www.trendhunter.com/trends/hydrating-tinted-serum.md) - [Caviar-Infused Face Mists](https://www.trendhunter.com/trends/skin-caviar-the-mist.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Luxury Anti-Aging Products](https://www.trendhunter.com/trends/luxury-antiaging-product.md) - [Vegan Rose-Infused Serums](https://www.trendhunter.com/trends/rose-pdrn-serums.md) - [Hydrating Serum Capsules](https://www.trendhunter.com/trends/multi-correxion-hydrate-plump.md) - [Nourishing Essential Face Oils](https://www.trendhunter.com/trends/essential-face-oil.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md)