# Oversized Wine Bottle Pillows The Rosé Bottle Oversized Pillow Makes Every Hour Happy Hour By Katherine Pendrill | Published 2018-12-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/rose-bottle-oversized-pillow References: [thedailymeal](https://www.thedailymeal.com/giant-rose-wine-pillow-urban-outfitters/122518) & [urbanoutfitters](https://www.urbanoutfitters.com/shop/ros-bottle-oversized-pillow) If you want to enjoy rosé all day without the hangover, you'll want to get your hands on Urban Outfiters' snugly new [Rosé](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) Bottle Oversized Pillow. With this pretty pink pillow, every hour can be happy hour. The Rosé Bottle Oversized Pillow is a is a big Millennial pink pillow shaped like a supersized bottle of [rosé wine](https://www.trendhunter.com/trends/vera-wang-roses). The pillow itself is made of crushed velvet and features tiny little embroidered accents that make it look like a real wine bottle, including a decorative label and cap. However, measuring 25.5-inches long by 9-inches wide, this pillow is far bigger than a real bottle of rosé. Though winter is not usually associated with rosé, this pretty pillow helps consumers put a wintery twist on one of the most [Instagram](https://www.trendhunter.com/trends/flat-out)-friendly drinks. Image Credit: *Urban Outfitters.* ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Oversized Wine Bottle Pillows:** Disruptive innovation opportunity: Design oversized pillows inspired by popular beverages to create unique and Instagram-friendly home decor. ### Industries Being Reshaped - **Home Decor:** Disruptive innovation opportunity: Incorporate whimsical and novelty designs into home decor products to appeal to millennial consumers who value unique and eye-catching items. - **Social Media Marketing:** Disruptive innovation opportunity: Collaborate with popular influencers to promote unique and trendy home decor items like the Rosé Bottle Oversized Pillow and create viral social media campaigns. - **Hospitality and Events:** Disruptive innovation opportunity: Offer oversized wine bottle pillows as a unique and playful element for events, hotels, and wine tasting venues to enhance the guest experience and create memorable photo opportunities. ## Related on Trend Hunter - [Oversized Hollow Pillow Designs](https://www.trendhunter.com/trends/floof-snuggle-sack-and-floor-pillow.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Organic Rosé Alternatives](https://www.trendhunter.com/trends/rostinted-glasses.md) - [Aluminum Rosé Bottles](https://www.trendhunter.com/trends/fitvine-bubbly-rose.md) - [Boxed Wine Lawn Ornaments](https://www.trendhunter.com/trends/lawn-inflatablecab.md) - [Extra-Large Wine Glasses](https://www.trendhunter.com/trends/xxl-wine.md) - [Rosé-Dispensing Billboards](https://www.trendhunter.com/trends/dispensing-billboard.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md)