# Rosé-Colored Berries Driscoll's is Sweetening the Summer Months with 'Rosé Berries' By Laura McQuarrie | Published 2019-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rose-berries References: [prnewswire](https://www.prnewswire.com/news-releases/driscolls-sends-rose-lovers-into-the-produce-aisle-this-summer-300865823.html) & [driscolls](https://www.driscolls.com/limitededition) To add even more enjoyment to the summer season, Driscoll's is introducing limited-edition [Rosé](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy) Berries and Sweetest Batch berry collections in select cities. The Rosé Berries, as their name suggests, take inspiration from the current craze for all things [rosé](https://www.trendhunter.com/trends/the-rosey-bright-one) and feature specially colored strawberries and raspberries with an aromatic flavor. These light pink berries are made with non-GMO breeding methods from Driscoll's—the Rosé Raspberries, for example, get their unique hue from their parents, the golden and red raspberries. Also part of Driscoll's limited-edition berry collection are the Sweetest Batch berries, which have a classic color and an extra-sweet flavor. These special berries offer a fun way for people to rediscover strawberries and raspberries as a healthy, indulgent and aesthetically pleasing treat. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 36% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Berries:** Limited-edition rosé berries and sweetest batch berry collections are being introduced in select cities. - **Rosé-colored Foods:** Rosé-colored berries are among the latest food trends to take inspiration from the popular wine. - **Gmo-free Breeding Methods:** Driscoll's uses non-GMO breeding methods to create their rosé berries and other unique berry flavors. ### Industries Being Reshaped - **Food and Beverage:** Limited-edition berries are an opportunity for the food and beverage industry to create new and exciting flavors for consumers. - **Agriculture:** GMO-free breeding methods are becoming increasingly popular in the agricultural industry, offering an opportunity for innovation in crop production. - **Luxury Goods:** The trend of rosé-colored foods, including berries, could inspire the creation of new luxury food items for consumers seeking unique and indulgent treats. ## Related on Trend Hunter - [Greenhouse-Grown Raspberry Varieties](https://www.trendhunter.com/trends/mastronardi-produce.md) - [Delectable Premium Raspberries](https://www.trendhunter.com/trends/pink-star-1.md) - [Flavorsome Berry Lines](https://www.trendhunter.com/trends/naturipe-farms.md) - [Blueberry Rosé Hard Ciders](https://www.trendhunter.com/trends/blueberry-ros-hard-cider.md) - [Berry Ice Cream Collections](https://www.trendhunter.com/trends/berry-ice-cream.md) - [Chocolate-Dipped Frozen Blackberries](https://www.trendhunter.com/trends/hidden-fruits-blackberries.md) - [Frozen Wine Desserts](https://www.trendhunter.com/trends/ros-popsicles.md) - [Tea-Infused Rosé Ice Pops](https://www.trendhunter.com/trends/ros-ice-pop.md) - [Summery Mixed Berry Donuts](https://www.trendhunter.com/trends/mixed-berry-glazed-doughnut.md)