# Expanded Eco-Conscious Mezcals Rosaluna's UK Debut Brings a Variety of "Less Smoky" Mezcals By Kanesa D | Published 2025-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rosaluna-1 References: [conveniencestore](https://www.conveniencestore.co.uk/products/eco-friendly-mezcal-brand-rosaluna-lands-in-uk-with-less-smoky-profile/707630.article) & [mezcalrosaluna](https://mezcalrosaluna.com/)  Premium mezcal producer Rosaluna has officially ventured into the UK, delivering a selection of mezcals distilled by a sixth-generation family from Santiago Matatlán, Oaxaca. Rosaluna 40% ABV is a "less smoky mezcal" balancing notes of agave smoke, sweet fruit, and baking spice to offer a multi-layered experience. Committed to sustainability, the brand incorporates agave waste into its labeling and uses bottles made from 40% recycled glass. Rosaluna continues to build its reputation not only for quality but also for environmentally conscious production practices. Distributed by [Spirit Cartel](https://www.trendhunter.com/trends/four-roses-small-batch), it is available through key suppliers including [Amathus](https://www.trendhunter.com/trends/dolin-bitter-de-chambry), [Drinks Club](https://www.trendhunter.com/trends/jam-doughnut-daiquiri), Dunns, Hammonds, Speciality Drinks, and Venus. Interested consumers can visit the Rosaluna website to learn more about the brand's new expansion. Image Credit: Rosaluna ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 51% | Activity: 63% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Sustainability-driven Spirits:** The integration of eco-friendly practices in mezcal production, such as using recycled materials, marks a shift toward environmentally responsible spirits. - **Flavor Diversification in Mezcals:** The introduction of 'less smoky' mezcals offers new flavor profiles that cater to evolving consumer palates seeking variety beyond traditional tastes. - **Family-led Craftsmanship Renaissance:** A resurgence of family-operated distilleries highlights an appreciation for heritage and craftsmanship in the alcoholic beverage industry. ### Sectors Adopting This - **Alcoholic Beverage Industry:** Growing consumer demand for sustainable and innovative spirits is shaping new trends and practices within the alcoholic drink market. - **Sustainable Packaging Industry:** The increasing adoption of recycled materials in product packaging signifies an expanding market focused on reducing environmental impact. - **Cultural Food and Beverage Industry:** The emphasis on traditional, culturally rich production methods is rekindling interest in authentic artisanal beverages. ## Related on Trend Hunter - [Ultra-Premium Mexican Mezcals](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal.md) - [Clean Artisanal Mezcals](https://www.trendhunter.com/trends/doce-mezcal.md) - [Ultra-Premium Artisanal Mezcals](https://www.trendhunter.com/trends/artisanal-mezcal.md) - [Canned Mezcal Cocktails](https://www.trendhunter.com/trends/mezo.md) - [Espadín Mezcal Retail Listings](https://www.trendhunter.com/trends/del-suelo-espadn.md) - [Sustainable Mezcal Brands](https://www.trendhunter.com/trends/sustainable-mezcal.md) - [Artisanal Agave Spirits](https://www.trendhunter.com/trends/artisanal-agave-spirits.md) - [High-Quality Oaxaca-Crafted Mezcals](https://www.trendhunter.com/trends/zomoz-mezcal.md) - [Mezcal-Based Canned Cocktails](https://www.trendhunter.com/trends/mezcal-reina.md)