# Pink-Hued Rosé Vodkas Three Olives' Rosé Vodka Puts a Boozy New Twist on a Classic Summer Vino By Katherine Pendrill | Published 2018-04-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ros-vodka References: [delish](https://www.delish.com/food-news/a19746464/three-olives-rose-vodka/) & [threeolives](https://www.threeolives.com/vodkas/rose/) With 'rosé all day' season just about to start, the popular vodka brand [Three Olives](https://www.trendhunter.com/trends/three-olives-vodka) has debuted its very own Rosé Vodka. While the company is not the first to combine vodka with everyone's favorite summer vino, the new blend is made from natural ingredients for a more subtle take on the rosé craze. Three Olives' Rosé Vodka is a millennial-friendly concoction, made from a vodka base and [natural rosé flavors](https://www.trendhunter.com/trends/pizza-vodka). While there is no actual wine in the mix, the unique ingredients still gives the spirit a distinctive pink hue and a pleasant rosé-like taste. The company even recommends different recipes for enjoying the spirit, such as mixing its with soda water for a light cocktail, or combining it with ice to create a [cool frosé sipper](https://www.trendhunter.com/trends/ros-popsicles). Image Credit: *Three Olives.* ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Rosé Vodka:** The combination of vodka and wine flavors presents opportunities for liquor companies to tap into the 'rosé all day' trend. - **Millennial-friendly Spirits:** Spirits made with natural ingredients and marketed towards millennials, present an opportunity for companies to tap into the younger demographic's buying power. - **Innovative Cocktails:** The development of new cocktail recipes utilizing unique spirits like Three Olives' Rosé Vodka presents opportunities for mixologists and bars to offer trendy and exclusive drinks. ### Industries Being Reshaped - **Liquor:** Liquor companies can tap into the trendy 'rosé all day' market and increase sales through the development of spirits like Three Olives' Rosé Vodka. - **Beverage:** Beverage companies can create and market their own version of rosé vodka that taps into the popular 'rosé all day' trend. - **Hospitality:** Bars and restaurants can create unique and innovative cocktails with spirits like Three Olives' Rosé Vodka to attract customers looking for trendy and exclusive drinks. ## Related on Trend Hunter - [Rosy Vodka Spritz Refreshments](https://www.trendhunter.com/trends/rozl-ros-vodka.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Rebranded Modernized Vodka Ranges](https://www.trendhunter.com/trends/three-olives-vodka.md) - [Botanical-Infused RTD Cocktails](https://www.trendhunter.com/trends/ketel-one-botanical-vodka.md) - [Cocktail-Inspired Wine Collections](https://www.trendhunter.com/trends/signature-cocktail-collection.md) - [Grapefruit-Flavored Pink Vodkas](https://www.trendhunter.com/trends/sobieski.md) - [Effervescent Soft Pink Wines](https://www.trendhunter.com/trends/cupiolo-prosecco-ros.md) - [Elegant Honeysuckle-Infused Spirits](https://www.trendhunter.com/trends/honeysuckle-vodka.md) - [Organic Rosé Alternatives](https://www.trendhunter.com/trends/rostinted-glasses.md)