# Refreshing Wine-Paired Seltzer Cocktails The Echo Falls Rosé Seltzers Come in Three Flavor Options By Michael Hemsworth | Published 2020-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ros-seltzers References: [foodbev](https://www.foodbev.com/news/accolade-wines-debuts-echo-falls-rose-seltzers/) & [accoladewines](https://www.accoladewines.com) The Echo Falls Rosé Seltzers are a new range of alcoholic sparkling water drinks for consumers who are looking for an alternative to conventional wine and spirits. The drinks feature a 4.5% ABV to make them a [lower alcohol option](https://www.trendhunter.com/trends/tuttavia) when compared to wines, and come in three flavor options including Strawberry & Pink Pepper, Blueberry & Hibiscus and Raspberry, Lychee & Rose. Each of these canned drinks are free from artificial fruit flavors and are reported to be quite [low in calories](https://www.trendhunter.com/trends/svelte-wine) compared to other options on the market with just 69kcals per 250ml can. Innovation Commercialization Manager at [Accolade Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) Abigail Whithair spoke on the Echo Falls Rosé Seltzers saying, "Blurring alcohol categories are becoming more popular and the trend for hard seltzers is here to stay. Combined with an increased demand for no/low alcohol products, we’re confident that our light Rosé Seltzers will prove popular with UK shoppers. This range aligns with our new ‘your friend in wine’ brand positioning, as we look to bring back younger shoppers (35 and under) to wine and navigate them through the portfolio, who we may have lost to other categories such as gin. We’re an important recruitment agent for the whole wine category and these seltzers, as well as our Botanicals collection (5.5% ABV) launched in May, provide a refreshing alternative to wine, especially for Gen Z consumers.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 66% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Blurring Alcohol Categories:** Blurring alcohol categories provide opportunities for innovative and unique beverage creations. - **Increased Demand for No/low Alcohol Products:** Meeting the demand for no/low alcohol products opens up markets for healthier and more diverse beverage options. - **Alternative to Wine for Gen Z Consumers:** Creating alternative beverages to appeal to Gen Z consumers can help attract a younger demographic to the wine industry. ### Industries Being Reshaped - **Beverage:** The beverage industry can explore the creation of new and interesting blurring alcohol categories. - **Alcohol:** The alcohol industry can capitalize on the increasing demand for no/low alcohol products and expand their offerings. - **Wine:** The wine industry can innovate by developing alternative wine-based drinks to target Gen Z consumers. ## Related on Trend Hunter - [Summer-Ready Sparkling Wines](https://www.trendhunter.com/trends/fruit-fusion.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/eisberg-grenache-ros.md) - [Spring-Themed Fruit Wines](https://www.trendhunter.com/trends/echo-falls-fruit-fusion-watermelon-kiwi.md) - [High-Alcohol Blush Wines](https://www.trendhunter.com/trends/echo-falls-fruit-fusion-orchard-fruits.md) - [Alcohol-Removed Rosés](https://www.trendhunter.com/trends/alcoholremoved-ros.md) - [Alcohol-Free Wine Alternatives](https://www.trendhunter.com/trends/the-real-drinks-co-peony-blush.md)