# Wine-Infused Gin Spirits Wölffer Estate Vineyard Made a Pink Rosé-Infused Gin By Ell Smith | Published 2017-08-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ros-infused-gin References: [mashable](http://mashable.com/2017/08/01/rose-gin-wilffer-estate/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds#nHosBxGX4aq4) & [refinery29](http://www.refinery29.com/2017/08/166076/wolffer-estate-pink-gin?utm_source=facebook.com&utm_medium=post) Rosé-infused gin is the latest iteration of experimental alcoholic pairings. Between wine-infused gummies and alcoholic jelly spreads, it appears as nothing is too offbeat for a [rosé infusion](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy). To capitalize on the imaginative pairing, the respected winemakers at [Wölffer Estate Vineyard](https://www.trendhunter.com/trends/rescues-ros) branched into hard liquor, infusing a batch of gin with their famous rosé. According to the company, the base of the gin is made from the pink alcohol, resulting in a fruity aroma that's more playful and colorful than the standard grain base. The elaborate pink color was achieved through a small amount of grape skin extracts, which make the drink's aesthetics as appealing as its unique flavor profile. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Wine-infused Spirits:** Experimenting with wine-infused spirits like gin provides opportunities to create unique, playful flavor profiles that can appeal to consumers looking for something different, possibly leading to new product lines. - **Unconventional Alcoholic Pairings:** Companies willing to experiment with unconventional pairings, such as wine-infused spirits, can tap into a growing trend of consumers looking for unique and surprising flavor combinations. - **Colorful Alcoholic Beverages:** Creating alcoholic beverages with a unique and fun aesthetic, such as the pink hue of rosé-infused gin, can help companies stand out in the crowded alcoholic beverage market. ### Where This Applies - **Wine and Spirits:** Winemakers and distillers can look to create unique wine-infused spirits like gin to offer their customers new, playful drinking experiences. - **Food and Beverage:** Food and beverage companies can market and sell innovative edible products that combine wine and spirits, such as wine-infused gummies and jelly spreads. - **Hospitality:** Bars and restaurants can capitalize on the trend of unique alcoholic pairings, such as serving rosé-infused gin or other wine-infused spirits as part of cocktail menus to appeal to a consumer demographic looking for new and creative drinking experiences. ## Related on Trend Hunter - [Romantic Rose Gins](https://www.trendhunter.com/trends/rose-gin.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/le-gin-13.md) - [Aromatic Rosé Vermouths](https://www.trendhunter.com/trends/rose-vermouth.md) - [Grape-Based Gin Spirits](https://www.trendhunter.com/trends/gvine-floraison-gin.md) - [Turkish-Inspired Pink Gins](https://www.trendhunter.com/trends/arbory-afloat.md) - [Melon-Flavored Gin Spirits](https://www.trendhunter.com/trends/june-watermelon.md) - [Aromatic Botanical-Infused Gins](https://www.trendhunter.com/trends/willoe-gin.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Strawberry-Flavored Pink Gins](https://www.trendhunter.com/trends/four-peel-strawberry-gin.md)