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# Creamy Rosé Ice Creams
Häagen-Dazs is Adding a Rosé & Cream Variety to Its Spirits Collection

By Katherine Pendrill | Published 2019-12-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ros-cream
References: [delish](https://www.delish.com/food-news/a30345621/haagen-dazs-rose-and-cream/) & [instagram](https://www.instagram.com/p/B6lJaIIh-Yn/?utm_source=ig_embed)

Despite the fact that winter is now in full swing, Häagen-Dazs is thinking ahead to warmer months with its new Rosé & Cream ice cream flavor. The dreamy new flavor will be the latest addition to the brand's popular Spirits Collection.

According to the foodie Instagram account @candyhunting, the new Rosé & Cream ice cream will be hitting store shelves in February. The post also reveals that the new ice cream will clock in at 310 calories per serving and is gluten-free. And though the new drink will be infused with real rosé wine, each pint will contain less than 0.5% alcohol by volume, so there's no risk of a hangover.

Though Häagen-Dazs' Spirits Collection has only been around for a year now, the boozy pints are a hit among consumers.

Image Credit: *@candyhunting.*

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 31% | Activity: 60% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Rosé & Cream Ice Cream:** The new trend of infusing ice cream with rosé wine flavors creates a unique and indulgent dessert experience.
- **Low-alcohol Ice Cream:** The introduction of low-alcohol ice cream options provides an alternative for consumers looking for a lighter indulgence.
- **Gluten-free Ice Cream:** The rising trend of gluten-free ice cream caters to the growing demand for dietary alternatives and expands the market reach.

### Who This Affects Most

- **Food and Beverage:** The food and beverage industry can capitalize on the trend of infusing alcoholic flavors into ice cream to attract and delight customers.
- **Dessert and Frozen Treats:** The dessert and frozen treats industry can explore the market potential of low-alcohol and gluten-free ice cream options to expand their product offerings.
- **Health and Wellness:** The health and wellness industry can tap into the rising demand for gluten-free ice cream and promote it as a guilt-free dessert option.

## Related on Trend Hunter

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- [Playfully Indulgent Ice Cream](https://www.trendhunter.com/trends/city-sweets-collection.md)
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