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# Soft Drink-Branded Rosé
Pepsi Created a Rosé Cola That Has Zero Calories and is Non-Alcoholic

By Daniel Johnson | Published 2019-11-19 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/ros-cola
References: [marketingdive](https://www.marketingdive.com/news/pepsi-debuts-limited-edition-non-alcoholic-sparkling-rose-cola/567378/) & [pepsico](https://www.pepsico.com/)

[Pepsi](https://www.trendhunter.com/trends/zero-sugar-cream-soda-cola) collaborated with the Bravo TV network to create a [limited edition sparkling rosé cola](https://www.trendhunter.com/trends/organic-sparkling-ros-tea-beverage). The beverage will contain zero calories and it will also be [non-alcoholic](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines). It will also be revealed during BravoCon, located in New York City, during an episode of 'Watch What Happens Live with Andy Cohen'. The rosé cola was inspired by Lisa Vanderpump, who is a TV star on the Bravo network and will guest star on the show when the beverage is revealed.

Creating the rosé cola could be a creative way for Pepsi to market itself, as there could be a demand for the beverage. Additionally revealing the limited-edition drink on the show could promote the network, as well as the content it hosts.

Image Credit: PepsiCo

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 51% | Activity: 76% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Low-calorie Soft Drink Innovation:** Opportunity to create new and unique low-calorie soft drink flavors to cater to health-conscious consumers.
- **Collaborative Product Development:** Opportunity for brands to collaborate and create new, unique products that appeal to their combined audiences.
- **Non-alcoholic Rosé Trend:** Opportunity for beverage companies to tap into the non-alcoholic rosé trend and create innovative, non-alcoholic rosé options.

### Who This Affects Most

- **Beverage Industry:** Potential for the beverage industry to create new, unique drink options that cater to changing consumer preferences and trends.
- **Entertainment Industry:** Opportunity for the entertainment industry to promote new and unique products through collaborations that appeal to their audience.
- **Food Industry:** Opportunity for the food industry to create innovative food and beverage pairings that compliment new and unique drink options.

## Related on Trend Hunter

- [Sparkling Zero-Proof Rosé](https://www.trendhunter.com/trends/dry-january-2.md)
- [Sugar-Free Cream Soda Colas](https://www.trendhunter.com/trends/zero-sugar-cream-soda-cola.md)
- [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)
- [Non-Alcoholic Sparkling Rosés](https://www.trendhunter.com/trends/sparkling.md)
- [Artistic Regional Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero-peach.md)
- [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md)
- [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md)
- [Rose-Flavored Canned Apéritifs](https://www.trendhunter.com/trends/de-soi-1.md)
- [Singer-Backed Soda Flavors](https://www.trendhunter.com/trends/coca-cola-move.md)