# Lasso-Style Strap Smartwatches The Conceptual Apple Rope Watch Reimagines the Brand's Wearable By Michael Hemsworth | Published 2019-01-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/rope-watch References: [yankodesign](http://www.yankodesign.com/2019/01/16/whipped-on-the-rope-watch/) The conceptual [Apple](https://www.trendhunter.com/trends/apple-watch-g3) Rope Watch has been designed as a new wearable from the technology brand that aims to offer a different kind of aesthetic for avid fans to appreciate when donning the advanced device. The device boasts a [rounded display](https://www.trendhunter.com/trends/pebble-round-2) that is a departure from the squarish design that has become the mainstay aesthetic of the wearable for the brand. The wearable features a [completely different kind of strap](https://www.trendhunter.com/trends/smartlet) that features a lasso-inspired experience that is intended to be wrapped around the wrist and hooked over the display instead of requiring any buckles or fasteners. The conceptual Apple Rope Watch is the design work of Dongwook Yoon and brings about an enhanced push towards a customized fit for consumers seeking a more intuitive experience. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Lasso-style Smartwatch Straps:** Smartwatch companies can innovate by exploring different strap designs that provide a more customized and intuitive experience for users. - **Round Display Smartwatches:** Smartwatch companies can disrupt the industry by designing wearable devices with a non-traditional display shape, such as a round display. - **Personalized Wearable Devices:** Smartwatch manufacturers can offer customers a more personalized wearable experience by designing devices that fit the unique preferences and needs of individual users. ### Industries Being Reshaped - **Wearable Technology:** Companies in the wearable technology industry can innovate by exploring and implementing unique and unconventional design and user interface features. - **Consumer Electronics:** Consumer electronics manufacturers can disrupt the market by creating products with fresh and non-traditional design features that stand out from the competition. - **Luxury Goods:** Luxury goods companies can differentiate themselves in the wearable technology market by designing and producing high-end and personalized devices that meet the unique needs and preferences of their target consumers. ## Related on Trend Hunter - [Opulent Anniversary Smartwatch Concepts](https://www.trendhunter.com/trends/apple-watch-x-concept.md) - [Angled Dual-Display Smartwatches](https://www.trendhunter.com/trends/apple-watch-concept.md) - [90s-Era Computer Smartwatches](https://www.trendhunter.com/trends/apple-watch-g3.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Conceptual AI-Powered Wearables](https://www.trendhunter.com/trends/rabbit-r1-ai-watch.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md)