# Homestyle Cassava Waffles Rootsy Makes Gluten-Free Frozen Waffles with a Starchy Root Vegetable By Laura McQuarrie | Published 2025-09-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rootsy References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/29023-rootsy-bringing-innovation-to-the-frozen-waffle-category) & [eatrootsy](https://eatrootsy.com/products/waffle-6-pack?variant=40323265364048)  Rootsy was born out of a mission to bring [clean-label, gluten-free, grain-free waffles](https://www.trendhunter.com/trends/protein-waffle) to wellness-minded consumers, and cassava is the hero ingredient in the brand's homestyle frozen waffles. Cassava, also known as yuca, is a staple in South American cuisine and plays a vital role as a hearty, starchy root vegetable that can be prepared in many ways or ground into flour. Its versatility and ability to thrive in diverse climates have made it a foundational ingredient in traditional dishes across the continent, and Rootsy is now introducing this cultural staple to health-conscious consumers in the United States. The brand's dairy-free, no-added-sugar [Homestyle](https://www.trendhunter.com/trends/homestyle-guacamole) Cassava Waffles are made with almond milk, cassava flour, egg, less than 2% of coconut oil, baking powder, organic vanilla extract, chia seeds and salt. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 23% | Activity: 19% | Freshness: 48% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Frozen Clean-Label Waffles](https://www.trendhunter.com/trends/cleanlabel-waffles.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md) - [Crispy Cheesy Waffles](https://www.trendhunter.com/trends/cheesy-waffle.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Homestyle Protein Waffles](https://www.trendhunter.com/trends/homestyle-power-waffles.md) - [Nutritious Miniature Waffles](https://www.trendhunter.com/trends/miniature-waffles.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/scottys-everyday.md)