# Canadian Artist Fashion Campaigns The Roots Sweatstyle Campaign Highlights Emerging Young Artists By Amy Duong | Published 2018-09-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/roots-sweatstyle References: [roots](https://www.roots.com/ca/en/homepage) Roots Canada introduces its new Roots Sweatstyle campaign that highlights the four different styles of four emerging Canadian artists. This year's Swearstyle marks the fourth annual occurrence of the campaign with the spotlight hitting Killy, Bülow, Charlotte Day Wilson and Langston Francis this year. The concept aims to capture each artist's authentic style, their individual perspective on the brand. and their own Canadian roots. Killy is a songwriter and a recording artist from Toronto, embodying non-traditional musical pieces that generate millions of plays and sold-out shows internationally. Charlotte Day Wilson is a producer, vocalist, and multi-instrumentalist also from Toronto. Her roots lie in the genres of both R&B and folk, generating a cult following with her unique sound. Bülow is a Canadian born pop artist and [Spotify](https://www.trendhunter.com/trends/dialogue) sensation who now resides in the Netherlands. Finally, Langston Francis is a 16-year-old musician from the heart of Toronto. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Emerging Canadian Artists:** The Roots Sweatstyle campaign highlights the styles of emerging Canadian artists, showcasing their talent and potential. - **Authentic Brand Collaborations:** The campaign captures each artist's authentic style and perspective, creating innovative brand collaborations. - **Cross-genre Music Influences:** The featured artists blend different genres and create unique sounds, reflecting the trend of cross-genre music influences. ### Who This Affects Most - **Fashion and Apparel:** The Roots Sweatstyle campaign showcases the intersection of fashion and music, providing opportunities for collaborations and product placements. - **Music Streaming:** The success of these artists on platforms like Spotify presents opportunities to explore innovative approaches to music streaming and promotion. - **Art and Design:** The campaign highlights the artistic styles and visual designs of the featured artists, inspiring potential collaborations and art-related projects. ## Related on Trend Hunter - [Iconic Canadian Brand Collabs](https://www.trendhunter.com/trends/molson-and-roots.md) - [Adventure-Inspired Outerwear Campaigns](https://www.trendhunter.com/trends/nba-allstar-collection-1.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Artistic Hip-Hop-Inspired Cereal Campaigns](https://www.trendhunter.com/trends/follow-your-ears.md) - [Toronto Fashion Music Festivals](https://www.trendhunter.com/trends/modecanadarocks-spring-equinox.md) - [Typography-Inspired Canadian Sweatshirts](https://www.trendhunter.com/trends/okayok.md) - [Ultra-Ethical Charitable Sweatshirts](https://www.trendhunter.com/trends/good-for-sunday-x-cbc-collaboration.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md)