# Hunger-Quenching Vegetable Blends The Roots Collective Juices Make It Easier to Eat More Greens By Katherine Pendrill | Published 2016-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/roots-collective References: [foodbev](http://www.foodbev.com/news/roots-collective-launches-whole-vegetable-blends/) Roots Collective recently launched a new line of juices that are made from whole vegetables. Unlike other [vegetable juices](https://www.trendhunter.com/trends/veg8-cayenne), these drinks feature a super-thick consistency that allows them to double as ingredients for soups, dressings or sauces. The new Roots Collective range comes in five delicious blends, with varieties ranging from Sweet Beets to Green Warrior. Each juice is made up of more than 80 percent pure vegetables and contains no added herbs, honey or fruit juices. Beyond the wholesome ingredients, what truly sets the drinks apart is their thick consistency, which allows them to double as an ingredient in other recipes. As a result, the juices give consumers an easy way to [drink their greens](https://www.trendhunter.com/trends/liquid-salad) or add additional veggies to their favorite dishes. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 57% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Beverages:** With innovative products like Roots Collective's thick vegetable juices, there is an opportunity to capitalize on the growing trend of plant-based beverages and offer unique and healthy options to consumers. - **Functional Food Blends:** Roots Collective's vegetable blends that can also be used as ingredients demonstrate the potential for disruptive innovation in the functional food market, where products serve multiple purposes and provide added health benefits. - **Convenience-driven Nutrition:** The thick and versatile vegetable juices from Roots Collective highlight the demand for convenient and nutritious options, opening up opportunities to create innovative products that cater to busy consumers seeking health-conscious choices. ### Where This Applies - **Beverage:** The beverage industry can explore disruptive opportunities by leveraging the trend of plant-based beverages and developing unique vegetable-based products that offer healthy alternatives to traditional drinks. - **Food:** The food industry can tap into the functional food trend by creating innovative blends and products that incorporate plant-based ingredients and serve multiple purposes, catering to health-conscious consumers. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for convenient and nutritious options by introducing unique products that provide added health benefits, such as the versatile vegetable juices from Roots Collective. ## Related on Trend Hunter - [Vegetable-Rich Fruit Smoothies](https://www.trendhunter.com/trends/smoothie-duo.md) - [Artisan-Quality Vegetable Juices](https://www.trendhunter.com/trends/veg-it-juice.md) - [Nutrient-Rich Vegetable Chips](https://www.trendhunter.com/trends/root-foods-vegetable-chips.md) - [Nutrient-Packed Green Juices](https://www.trendhunter.com/trends/sunrise-greens.md) - [Organic Green Juice Beverages](https://www.trendhunter.com/trends/organic-cold-pressed-green-juice-beverage.md) - [Daily Greens Drinks](https://www.trendhunter.com/trends/daily-greens-drink.md) - [Extra-Green Juice Drinks](https://www.trendhunter.com/trends/evergreen-juice.md) - [Creamy Root Vegetable Spreads](https://www.trendhunter.com/trends/the-simple-root.md) - [Curated Organic Beverage Menus](https://www.trendhunter.com/trends/organic-beverage-menu.md)