# Colorful Root Veggie Fries Trader Joe's Root Vegetable Fries are Rainbow-Hued By Katherine Pendrill | Published 2022-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/root-vegetable-fries References: [traderjoes](https://www.traderjoes.com/home/products/pdp/root-vegetable-fries-066323)  [Trader Joe's](https://www.trendhunter.com/trends/vegetable-root-chips) wants to help you elevate your side dish game with the debut of its new Root Vegetable Fries. While French fries, and even [sweet potato fries](https://www.trendhunter.com/trends/vanilla-bean-whipped-sweet-potatoes), usually accompany sandwiches and burgers, Trader Joe's thinks it's time for something a little different. The chain's new Root Vegetable Fries prove that potatoes aren't the only tubers in town with a delicious mix of roasted carrots, beets, parsnips, and sweet potatoes. These colorful root veggies are cut into the slender shape of fries to deliver that signature crispy texture, but with a unique earthy sweetness that can only come from root veggies. Best of all, the new Root Vegetable Fries are incredibly easy to prepare. Simply pop them in the oven or [air fryer](https://www.trendhunter.com/trends/air-fried-french-fries) and you'll have a winning side dish in no time. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Root Vegetable Fries:** There is an opportunity for other grocery chains and restaurants to offer root vegetable fries as a healthy and unique side dish option. - **Colorful Vegetable Products:** Food companies can create colorful vegetable products to cater to consumers' desire for healthy and visually appealing options. - **Alternative Fries:** Innovators can disrupt the French fry market by producing alternative fries made from different types of vegetables. ### Who This Affects Most - **Grocery:** Grocery stores can stock and promote root vegetable fries as a healthy and unique alternative to traditional French fries. - **Food Service:** Restaurants and food service providers can offer root vegetable fries to cater to consumers looking for healthier and more unique side dishes. - **Food Manufacturing:** Food manufacturers can create and market colorful vegetable products to appeal to consumers' desire for healthy and visually appealing options. ## Related on Trend Hunter - [Root Veggie Chip Blends](https://www.trendhunter.com/trends/vegetable-root-chips.md) - [Vegan Veggie Fries](https://www.trendhunter.com/trends/vegan-veggie-fries.md) - [Enhanced Superfood Fries](https://www.trendhunter.com/trends/super-fries.md) - [Vibrant Superfood Fries](https://www.trendhunter.com/trends/purple-sweet-potato-fries.md) - [Nutrient-Rich Vegetable Chips](https://www.trendhunter.com/trends/root-foods-vegetable-chips.md) - [Veggie-Packed Fries](https://www.trendhunter.com/trends/dr-praegers-sensible-foods.md) - [Chromatic QSR Veggie Fries](https://www.trendhunter.com/trends/french-vegetable-fries.md) - [Seasoned Waffle Cut Fries](https://www.trendhunter.com/trends/seasoned-waffle-cut-fries.md) - [Two-Ingredient Organic Fries](https://www.trendhunter.com/trends/organic-fries.md)