# Mess-Free Root Touch-Ups Madison Reed's New Product Camouflages Grey Roots in Ten Minutes By Mary Van Puymbroeck | Published 2017-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/root-touchup References: [brit.co](https://www.brit.co/madison-reed-root-reboot-mess-free-at-home-hair-color-product/) & [madison-reed](https://www.madison-reed.com/shopping/root-reboot?SSAID=314743&utm_source=affiliate&utm_medium=527508&utm_campaign=314743) Hair color brand [Madison Reed](https://www.trendhunter.com/trends/ai-agent-madi) has released Root Reboot, a mess-free root touch-up system that will cover grey roots in ten minutes Many root touch-up systems feature messy or oozy applicators that are difficult to handle. With an easy-to-use sponge applicator, the product ensures that users don't have to worry about a mess, and there is no clean up required. Instead of combing the product through the hair or applying imprecise color, users can directly target problem areas with a sponge applicator. The user simply mixes the developer into the applicator, applies it to their part and hairline and shampoos the product out. The result is a seamless blend of color that will last for two weeks. At $25, this mess-free root touch-up system solves at-home color woes with its innovative applicator and quick process. Users are able to extend time between salon visits while maintaining a beautiful color. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mess-free Root Touch-ups:** Opportunity for innovation in creating mess-free root touch-up systems with easy-to-use applicators - **Quick and Easy Hair Color Solutions:** Potential for developing products that provide quick and efficient hair color touch-ups - **Extended Salon Visits:** Chance for disruption in the salon industry by offering products that help customers extend time between salon visits ### Who This Affects Most - **Hair Care Products:** Opportunity for hair care industry to develop innovative root touch-up products - **Beauty and Cosmetics:** Potential for disruption and innovation in the beauty and cosmetics industry through the development of mess-free root touch-up solutions - **Salon Services:** Opportunity for salons to adapt and offer extended root touch-up services ## Related on Trend Hunter - [Efficient Root Touchup Products](https://www.trendhunter.com/trends/instant-root-touchup.md) - [Hair Touch-Up Powders](https://www.trendhunter.com/trends/color-wow.md) - [At-Home Color Treatments](https://www.trendhunter.com/trends/color-pro.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Hair-Focused Concealer Sticks](https://www.trendhunter.com/trends/tarte.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md)