# Soda-Flavored Whisky Spirits Sure Shot Spirits' 'Root Out' is a Root Beer-Flavored Whisky By Laura McQuarrie | Published 2018-02-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/root-out References: [bevindustry](https://www.bevindustry.com/articles/90876-root-out-root-beer-flavored-whisky) & [rootoutwhisky](https://www.rootoutwhisky.com/) Over the past few years, there has been a ton of crossovers within the alcohol industry, including everything from wine packaged like beer to vodka-tequila fusions—Root Out from Sure Shot Spirits is set to add even more variety to the mix. Root Out is a [root beer-flavored whisky](https://www.trendhunter.com/trends/crown-royal-chocolate-flavored-whisky) that offers a unique drinking experience, especially for those who steer clear of the spirit for its strong taste. At the base of the new product is a blended Canadian whisky that is aged four a period of four years in a American Oak barrels from bourbon. With added [root beer flavoring](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce) and just a touch of vanilla, the whisky is a rich, [soda-inspired new alcohol product](https://www.trendhunter.com/trends/vault-city-iron-brew) that is set to be available at select high-end restaurants, lounges, bars and stores. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Crossover Alcoholic Beverages:** Creating innovative crossovers within the alcohol industry, such as soda-flavored whisky, offers unique drinking experiences. - **Flavor-infused Spirits:** Adding popular flavors, like root beer, to spirits provides new and enticing options for those seeking alternative tastes. - **Premium Drink Experiences:** Offering soda-flavored whisky at select high-end establishments creates a premium drinking experience for consumers. ### Where This Applies - **Alcoholic Beverages:** The alcohol industry can explore new flavor combinations to attract a wider range of consumers. - **Hospitality and Entertainment:** Restaurants, lounges, and bars can offer innovative drink options to enhance their menu and attract customers. - **Retail:** Selective retail stores can carry unique alcoholic beverages to cater to the evolving preferences of consumers. ## Related on Trend Hunter - [Soda-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/cold-stone-creamery-root-beer-ice-cream.md) - [Functional Root Beers](https://www.trendhunter.com/trends/jolt-root-beer.md) - [Creamy Frozen Root Beers](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream.md) - [Alcohol-Free Whiskey Alternatives](https://www.trendhunter.com/trends/alcoholfree-whiskey-alternative.md) - [Ready-to-Drink Whisky Lemonades](https://www.trendhunter.com/trends/whisky-lemonade.md) - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Better-For-You Canned Root Beers](https://www.trendhunter.com/trends/poppi.md) - [Vanilla-Flavored Whiskey Variants](https://www.trendhunter.com/trends/browne-family-spirits.md) - [Root Beer BBQ Sauces](https://www.trendhunter.com/trends/ps-seasoning-root-beer-bbq-sauce.md)