# Alternative Dining in a Bus Root Master Restaurant By Victoria Tremlin | Published 2008-01-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/root-master-restaurant-bus References: [viewlondon](http://www.viewlondon.co.uk/restaurants/rootmaster-review-27104.html) & [viewlondon](http://www.viewlondon.co.uk/restaurants/rootmaster-review-27104.html) Sited near Brick Lane in Shorditch, London, this bus-turned-restaurant was packed with healthy, hip people. Around the corner of the [Root Master Restaurant](http://www.viewlondon.co.uk/restaurants/rootmaster-review-27104.html) was another cool, organic cafe with a temporary outdoor BBQ selling organic meat and veggie skewers. The cue was enough to prove this novelty nosh was very popular. **Implications** - To stand out amongst the plethora of restaurants that exist, owners must come up with ways to make a customer's experience completely unique. By modifying [unconventional spaces](https://www.trendhunter.com/trends/limousine-restaurant), restaurant owners can create a distinct and memorable environment that will leave a lasting impression on patrons. The goal is to get people talking since word of mouth is one of the best ways to advertise. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 30% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Alternative Dining Experiences:** Modifying unconventional spaces to create unique dining experiences that leave a lasting impression on patrons. - **Organic and Healthy Food Trend:** The popularity of organic and healthy food options in dining establishments. - **Creative Restaurant Concepts:** Innovative ideas and concepts that set restaurants apart from the competition. ### Where This Applies - **Restaurant Industry:** Restaurants can explore modifying unconventional spaces and creating unique dining experiences to attract customers. - **Organic Food Industry:** The demand for organic and healthy food options in dining establishments presents opportunities for organic food industry businesses. - **Hospitality Industry:** Creative and unique restaurant concepts can enhance the overall guest experience and differentiate hospitality businesses. ## Related on Trend Hunter - [Automotive Restaurants](https://www.trendhunter.com/trends/backseat-bites.md) - [Repurposed Train Carriage Experiences](https://www.trendhunter.com/trends/train-carriage.md) - [Eco-Friendly Pop-Up Restaurants](https://www.trendhunter.com/trends/the-green-vic.md) - [Tomato-Themed Dining Experiences](https://www.trendhunter.com/trends/immersive-dining-experience.md) - [Immersive Cultural Restaurants](https://www.trendhunter.com/trends/superfresh.md) - [Adaptive Restaurant Interiors](https://www.trendhunter.com/trends/motorino.md) - [Teatime Bus Tour Experiences](https://www.trendhunter.com/trends/bus-tour-experience.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Gourmet Lunch Pop-Ups](https://www.trendhunter.com/trends/uber-eats-sandwich-studio.md)