# Burgeoning Plant Food Branding Root Fertilizer Packaging is Naturally Endearing By Amelia Roblin | Published 2011-08-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/root-fertilizer-packaging References: [thedieline](http://www.thedieline.com/blog/2011/8/12/root-fertilizer.html) & [sandteam.gr](http://www.sandteam.gr/) Given the organic intentions of top dressing products, one would expect to see more marketing themselves as Root Fertilizer packaging does. The overloaded, over-inked and exceedingly synthetic labeling of mainstream gardening blends leaves items like this one looking increasingly genuine. What this S and Team seems to say is that this one is a compost concoction derived from [sustainable sources](https://www.trendhunter.com/trends/north-coast-organic) into a simple and successful mixture. It's the modest yet engaging graphic treatment that enhances the authentic image of Root. The white paper bag suggests [eco-friendly wrapping](https://www.trendhunter.com/trends/compostable-packaging-concept) and with most of the surface left unprinted, one might feel better about recycling or even composting Root Fertilizer packaging. The entire bundle is finally branded with a cute [earthy logo](https://www.trendhunter.com/trends/tofu-packaging) of colorful abstract seedlings. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 67% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging Design:** There is an opportunity for companies to adopt modest yet engaging graphic treatments and eco-friendly packaging materials to enhance the authenticity of their organic product offerings. - **Natural and Organic Gardening Products:** The market for natural and organic gardening products is growing, presenting opportunities for companies to develop products that align with consumers' desire for sustainable, earth-friendly options. - **Authentic Branding:** The trend towards brands embracing authenticity presents a chance for gardening companies to differentiate themselves by highlighting their sustainability and organic sourcing practices through their branding. ### Where This Applies - **Gardening and Landscaping:** Companies in the gardening and landscaping industry can capitalize on consumers' growing interest in natural and organic products by offering sustainable options and highlighting their authentic branding. - **Packaging Design:** In the packaging industry, there is an opportunity to provide eco-friendly materials and design solutions that align with the trend towards sustainable, natural products. - **Sustainability Consulting:** The growing demand for sustainable products presents an opportunity for sustainability consulting firms to work with gardening and landscaping companies to develop sustainable sourcing and branding strategies. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Redesigned Organic Brand Packaging](https://www.trendhunter.com/trends/o-organics.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Naturally Derived Plant Food Kits](https://www.trendhunter.com/trends/plant-food.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md)