# Icy Root Beer Desserts The A&W Root Beer Cream Freeze is Arriving for a Limited Time By Michael Hemsworth | Published 2021-07-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/root-beer-cream-freeze References: [chewboom](https://www.chewboom.com/2021/07/30/aw-introduces-new-root-beer-cream-freeze/) & [awrestaurants](https://awrestaurants.com) The A&W Root Beer Cream Freeze is being launched by the brand as part of its Sweets and Treats menu to provide consumers with a perfect dessert to enjoy with their choice of meal. The menu item is achieved with a base of the brands classic A&W Root Beer that has been blended with [vanilla soft serve](https://www.trendhunter.com/trends/icedream-menu). This gives the drink a sweet, creamy flavor and texture profile that is sure to be a hit amongst avid fans of the brand. The A&W Root Beer Cream Freeze is available at participating locations now, but only for a limited time. The drink is sure to fit in well with the brand's existing options within the Sweets and Treats menu, which include the Real Fruit Shakes & Sundaes, Soft Serve Cones, [Floats](https://www.trendhunter.com/trends/orange-vanilla-cream-soda-freeze), Shakes, Sundaes and Polar Swirls. Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 36% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-time Dessert Offerings:** Opportunity for food and beverage companies to create limited-time dessert offerings to entice consumers. - **Blended Fast Food Beverages:** Opportunity for fast food chains to experiment with blended beverages featuring popular soft drinks or sodas. - **Ice Cream and Beverage Collaborations:** Opportunity for ice cream and beverage companies to collaborate and create new innovative products, such as the A&W Root Beer Cream Freeze. ### Where This Applies - **Fast Food Industry:** Fast food restaurants can take advantage of the trend of creating blended beverage offerings to increase sales. - **Ice Cream Industry:** Ice cream companies can collaborate with popular beverage brands to create unique and innovative products for consumers. - **Food and Beverage Industry:** Food and beverage companies can leverage the trend of limited-time dessert offerings to attract more customers and increase sales. ## Related on Trend Hunter - [Creamy Frozen Root Beers](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream.md) - [Icy Frozen QSR Drinks](https://www.trendhunter.com/trends/aw-frozen-root-beer.md) - [Soda-Inspired Ice Cream Flavors](https://www.trendhunter.com/trends/cold-stone-creamery-root-beer-ice-cream.md) - [Root Beer Float Ice Creams](https://www.trendhunter.com/trends/aw-root-beer-float-ice-cream.md) - [Frosty Root Beer Beverages](https://www.trendhunter.com/trends/culvers-root-beer.md) - [Old Fashioned Root Beer Floats](https://www.trendhunter.com/trends/mug-root-beer-float.md) - [Retro Ice Cream Menus](https://www.trendhunter.com/trends/new-orange-cream-float.md) - [Sweet Cream Frozen Lemonades](https://www.trendhunter.com/trends/frozen-lemonades.md) - [Root Beer-Dipped Cones](https://www.trendhunter.com/trends/root-beer-dipped-cone.md)