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# Personal Pop Producers
The Root Beer Brewing Kit Will Satisfy Your Cravings

By Carly Foy | Published 2011-06-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/root-beer-brewing-kit
References: [thinkgeek](http://www.thinkgeek.com/geektoys/science/e86c/)

The [Root Beer](https://www.trendhunter.com/trends/jolt-root-beer) Brewing Kit is the perfect gift for the [pop enthusiast](https://www.trendhunter.com/trends/dirty-pop) in your life.

With everything you need aside from the two types of sugar, the brew kit will help to satisfy your inner need to create something while enjoying the frothy foam of the daytime "booze." The Root Beer Brewing Kit includes two packets of flavor crystals, one bottle of root beer mix, one packet of no-rinse cleanser, one packet of yeast, four plastic 1-liter PET bottles, four bottle caps/gaskets, four labels, one plastic funnel and one instruction/fun guide.

The makers of the product, ThinkGeek on the taste: "[...] this is the naturally brewed, soft, and creamy root beer that has been a part of our history since sometime in the past."

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 28% | Activity: 50% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Home Brewing Kits:** Opportunity to disrupt the beverage industry by providing DIY brewing kits for various drinks like root beer.
- **Craft Beverages:** Opportunity to tap into the growing market of craft beverages by offering unique and flavorful options like homemade root beer.
- **Nostalgia Products:** Opportunity to capitalize on consumers' desire for nostalgic experiences by creating and marketing products like root beer brewing kits.

### Who This Affects Most

- **Beverage:** Opportunity for beverage companies to innovate by offering DIY brewing kits for consumers to create their own flavored drinks like root beer.
- **Craft Brewing:** Opportunity for craft brewers to expand their product offerings by producing DIY root beer brewing kits for consumers who prefer non-alcoholic beverages.
- **Gifts and Novelties:** Opportunity for companies in the gifts and novelties industry to cater to consumers' interests in DIY projects by offering unique kits like the Root Beer Brewing Kit.

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