# Homey Boutique Hotels The ROOST Apartment Hotel is a Place People Will Never Want to Leave By Meghan Young | Published 2015-07-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/roost-apartment-hotel References: [design-milk](http://design-milk.com/boutique-hotel-can-call-home/) & [ma](http://www.ma.com/) The ROOST Apartment Hotel can be likened to a cross between an [Airbnb](https://www.trendhunter.com/trends/airbnb-rooms) and a [boutique hotel](https://www.trendhunter.com/trends/the-hotel-at-the-moore). It has the homeyness of the former with the structure of the latter. Not to mention that it accommodates long-term stays for those enjoying an extended visit in in Philadelphia’s Midtown. Designed by [Morris Adjmi Architects](https://www.trendhunter.com/trends/morris-adjmi), the ROOST Apartment Hotel is made up of 27 fully-furnished apartments, all finished with a clean, modern look that is still full of personality and life. Design Milk writes, "The loft-like, airy spaces feature cozy furnishings, like antique Turkmen carpets, carefully curated art, and mostly mid-century modern pieces." With these details and more, the ROOST Apartment Hotel might have a hard time getting rid of guests all together. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Boutique Apartment Hotels:** Disruptive innovation opportunities include creating more personalized and unique experiences for guests through customized amenities and themed designs. - **Long-term Accommodation:** Disruptive innovation opportunities include developing innovative solutions for extended stay guests, such as flexible payment options and subscription-based models. - **Airbnb-like Experiences:** Disruptive innovation opportunities include integrating technology and social platforms to enhance guest interaction and provide a more immersive stay experience. ### Industries Being Reshaped - **Hospitality:** Disruptive innovation opportunities include exploring alternative lodging concepts like boutique apartment hotels to attract a wider range of travelers. - **Interior Design:** Disruptive innovation opportunities include creating unique and personalized living spaces in the hospitality industry that cater to the preferences and needs of individual guests. - **Real Estate:** Disruptive innovation opportunities include reimagining traditional rental models and property management strategies to accommodate the growing demand for long-term accommodation options. ## Related on Trend Hunter - [Modern Apartment Hotel Concepts](https://www.trendhunter.com/trends/bob-w-stockholm.md) - [Earthy Minimal Boutique Hotels](https://www.trendhunter.com/trends/quoin-hotel.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Lighweight Birdwarching Pavilions](https://www.trendhunter.com/trends/the-roost.md) - [Vibrant Playful Boutique Hotels](https://www.trendhunter.com/trends/yowie-hotel.md) - [Cozy Contemporary Hotel Designs](https://www.trendhunter.com/trends/woodlark-hotel.md) - [Skyline-Inspired Elegant Apartments](https://www.trendhunter.com/trends/obliqo.md) - [Earthy Inviting Hotel Interiors](https://www.trendhunter.com/trends/mollie-aspen.md) - [Affordably Decorated Getaways](https://www.trendhunter.com/trends/house-of-homegoods.md)