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# Pollutant-Packed Rings
Dan Roosegaarde's 'Smog Ring' Contains Compressed Smog Particles

By Rahul Kalvapalle | Published 2014-05-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/roosegaarde
References: [designboom](http://www.designboom.com/technology/daan-roosegaarde-smog-project-05-11-2014/) & [studioroosegaarde.net](http://www.studioroosegaarde.net/project/the-smog-project/)

For several months now, Dutch designer and innovator Daan Roosegarde and his team have been in the process of developing a sustainable smog-sucking installation to extract smog from Beijing's notoriously polluted air. Now, Roosegaarde and his team announced that they won't even let the smog particles go to waste, and will compress them to create diamonds which will be set in [high-end rings](https://www.trendhunter.com/trends/oura-ring-4-ceramic).

The smog-sucking installation uses patented ion technology to create large holes of clean air by drawing smog particles to the ground and collecting them. By incorporating the smog particles into beautiful rings, Roosegaarde hopes to remind people of the tangible nature of smog and create awareness.

The [compressed smog particles in the ring](https://www.trendhunter.com/trends/skydiamond) look like a dusty black powder but are actually breathed in by people. Embedding these dangerous particles in an eye-catching ring ensures that people are made aware of the dangers of smog and other pollutants.

Photo Credits: [designboom](http://www.designboom.com/technology/daan-roosegaarde-smog-project-05-11-2014/), [studioroosegaarde.net](http://www.studioroosegaarde.net/project/the-smog-project/)

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 29% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Sustainable Smog-sucking:** Disruptive innovation opportunity: Develop advanced filtration systems that not only extract smog but also repurpose the collected particles in a sustainable way.
- **Tangible Pollution Awareness:** Disruptive innovation opportunity: Create innovative products or installations that visually represent the tangible nature of pollution, increasing awareness and promoting sustainable behaviors.
- **Environmental Jewelry:** Disruptive innovation opportunity: Combine sustainability and fashion by designing jewelry made from repurposed pollution particles, creating conversation starters on environmental issues.

### Where This Applies

- **Air Purification:** Disruptive innovation opportunity: Develop advanced air purification technologies and systems that not only eliminate pollutants but also find creative ways to repurpose or neutralize them.
- **Environmental Awareness Campaigns:** Disruptive innovation opportunity: Use creative and visually striking methods to raise awareness about environmental issues and engage the public in sustainable practices.
- **Eco-friendly Fashion:** Disruptive innovation opportunity: Create sustainable fashion products that not only prioritize eco-friendly materials but also incorporate repurposed or recycled elements, making a positive impact on the environment.

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