# In-Character Covers The Rooney Mara W Magazine Editorial Channels Lisbeth Salander By Meghan Young | Published 2011-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rooney-mara-w-magazine References: [justjared.buzznet](http://justjared.buzznet.com/2011/01/12/rooney-mara-w-magazine-february-2011/) & [wmagazine](http://www.wmagazine.com/celebrities/2011/02/rooney_mara_girl_with_the_dragon_tattoo_film) As a huge fan of 'The Girl With The Dragon Tattoo' franchise, I was a little hesitant about the American remake -- that is, until I saw the Rooney Mara W Magazine cover shoot. This sizzling actress appears edgy and sexy in the spread, yet still manages to maintain a hint of femininity that is totally sultry and subtle. Channeling the trilogy's unlikely hero Lisbeth Salander, the Rooney Mara W Magazine cover shoot will be part of the February 2011 issue. It was photographed by Jean-Baptiste Mondino and styled by Trish Summerville. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **In-character Covers:** This trend of celebrities channeling characters from iconic films or books provides opportunities for innovative collaborations between the entertainment and fashion industries. - **Edgy-feminine Fusion:** The fusion of edgy and feminine elements in fashion editorials offers disruptive innovation opportunities for designers to create bold and sensual styles that appeal to a wide audience. - **Celebrity-inspired Shoots:** The popularity of celebrity-inspired photo shoots opens avenues for disruptive innovations in photography techniques, styling, and storytelling that capture the essence of beloved characters and celebrities alike. ### Who This Affects Most - **Fashion:** The fashion industry can capitalize on the trend of in-character covers by collaborating with celebrities and incorporating iconic character elements into their collections and brand campaigns. - **Entertainment:** The entertainment industry can explore disruptive innovation opportunities by partnering with fashion magazines and brands to create immersive photo shoots that celebrate beloved characters and engage fans. - **Photography:** The photography industry can leverage the growing demand for celebrity-inspired shoots by developing innovative techniques and equipment to capture the essence and emotions of iconic characters. ## Related on Trend Hunter - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Detailed Filmic Fashion Publications](https://www.trendhunter.com/trends/barbie-the-world-tour.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md)