# Department Store Artist Residencies 'Room On a Roof' Sits Atop De Bijenkorf in Amsterdam By Rahul Kalvapalle | Published 2015-01-27 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/room-on-a-roof References: [gizmag](http://www.gizmag.com/room-on-the-roof-i29/35770/) & [i29.nl](http://www.i29.nl/) 'Room on a Roof' is a quaint [artist studio](https://www.trendhunter.com/trends/schack-arkitektur) that is designed by Dutch firm [i29](https://www.trendhunter.com/trends/apartment-with-a-view) and is located on top of the 19th century-era De Bijenkorf department store that will host the brand's artist-in-residence program. This novel studio comprises just a single room and will be the home of a series of artists, designers, architects and musicians throughout the program. 'Room on a Roof,' a joint project between De Bijenkorf and the Rijksmuseum, is expected to run for over two years, with Dutch artist Maarten Baas slated to be the first artist-in-residence. The design of Room on a Roof is said to have been inspired by Alice and Wonderland. For that reason, the space has a fairytale-like look and feel. One half of the room is fitted with a telescope that will allow the resident artist to gaze out at Dam Square and the surrounding area. The other side of the room has a stacked wooden structure with work space and a bed. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 69% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Department Store Residencies:** Department stores partner with artists to offer unique and exclusive residencies within their properties, creating new revenue streams and artistic collaborations. - **Artist-in-residence Programs:** More and more brands are creating artist-in-residence programs, providing artists with unique spaces to live and work, while also generating buzz and attracting customers. - **Limited Space Design:** Designing within the constraints of limited space is becoming more popular in commercial settings, allowing businesses to provide unique and memorable experiences for customers. ### Industries Being Reshaped - **Retail:** Department stores and other retail businesses can leverage artist residencies to generate buzz and attract customers, while fostering creative collaborations and partnerships. - **Hospitality:** Hotels, resorts, and other hospitality businesses can offer unique artist-in-residence programs to provide an exclusive and memorable guest experience, while also showcasing local art and culture. - **Architecture and Design:** The design industry can leverage the trend of limited space design and unique artist residencies to create innovative and functional commercial spaces that attract customers and create new revenue streams. ## Related on Trend Hunter - [Transformed Minimal Artist Residency](https://www.trendhunter.com/trends/quadrodesign.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Vibrant Apartment Showrooms](https://www.trendhunter.com/trends/under-one-roof.md) - [Urban Skyline-View Apartments](https://www.trendhunter.com/trends/apartment-with-a-view.md) - [Immersive Artful Apartments](https://www.trendhunter.com/trends/oveneck-33.md) - [Artist-Centric Hotel Programs](https://www.trendhunter.com/trends/hotel-belmar-costa-rica.md) - [Low-Lying Artist Residencies](https://www.trendhunter.com/trends/arts-residency-building.md) - [Designer Residency Art Studios](https://www.trendhunter.com/trends/colony.md) - [Water Tower-Transformed Apartments](https://www.trendhunter.com/trends/amsterdamsestraatweg-water-tower.md)