# Comforting Cocoon Bedrooms 'The Zed Rooms' for Sleep Replicate the Safety of the Womb By Laura McQuarrie | Published 2018-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/room-for-sleep References: [standard](https://www.standard.co.uk/lifestyle/travel/womb-room-london-zed-rooms-a4013131.html) & [cuckooz](https://www.cuckooz.co.uk/thezedrooms/) With everything from pop-up nap bars and [weighted blankets](https://www.trendhunter.com/trends/snuggle-sense) and [meditative apps for rest and relaxation](https://www.trendhunter.com/trends/sleep-soother-machine), consumers are looking to invest in products and experiences that support a quality sleep—and The Zed Rooms in London promise to do just that. Simba teamed up with serviced apartment provider Cuckooz to create a permanent fixture in the heart of Shoreditch featuring its [award-winning Hybrid mattress](https://www.trendhunter.com/trends/rest-offers) and a comforting interior space inspired by the womb for an enriched sleeping experience. The Zed Rooms help to address the "first night effect," which causes people to struggle to get to sleep in a new and unfamiliar setting. Those who book a stay have a chance to curl up in a cocoon-like bed and experience what it is like to sleep like a baby. Image Credit: *Billy Bolton/SIMBA* ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Comforting Cocoon Beds:** Creating enclosed bed spaces inspired by the safety of the womb for an enriched sleeping experience. - **Personalized Sleep Products:** Developing sleep products that are designed to cater to individual needs for quality sleep. - **Sleep Technology Integration:** Integrating sleep technology such as smart mattresses and sleep tracking devices into sleep-related products and services. ### Who This Affects Most - **Hospitality:** The hospitality industry can invest in creating unique and comfortable sleeping experiences for guests. - **Mattress Manufacturing:** Mattress manufacturers can experiment with creating enclosed bed spaces or personalized sleeping products for consumers. - **Technology:** Technology companies can create sleep-related products that integrate technology and innovation to enhance sleep quality. ## Related on Trend Hunter - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Nap-Inducing Lulling Robes](https://www.trendhunter.com/trends/zzzn-sleep-apparel-system.md) - [Swaddling Comfort Blankets](https://www.trendhunter.com/trends/hug-sleep.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Restorative Sleep Suites](https://www.trendhunter.com/trends/sleep-suites.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Sheep-Surrounded Sleep Domes](https://www.trendhunter.com/trends/shleep-sanctuary.md) - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md)