# Sustainable Vegan Supplements Rookie Offers Sustainable and Accessible Supplements By Grace Mahas | Published 2021-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rookie References: [rookiewellness](https://www.rookiewellness.com/)  As health and wellness continue to be a priority for consumers, [Rookie](https://www.trendhunter.com/trends/primitiv-performance) is helping consumers find sustainably sourced, vegan supplements. The brand is the brainchild of full-time working mom Roxanne Wise who wanted to make elite health products accessible for the average person. Having launched earlier this month, the brand currently boasts five products: Sleep, Immunity, Wake, Well, and Rookie. Sleep boasts melatonin to stimulate (but not replace) your body’s natural supply. Immunity is a delicious, nutrient-packed beverage that can help your body fight illness. Wake is an energy supplement that provides a caffeine perk without the crash. Well is packed with vitamins and minerals known to shorten and reduce cold and flu-like symptoms. Lastly, Rookie is made from organic peas and offers essential protein that is soy-free, dairy-free, gluten-free, and vegan. Image Credit: Rookie ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 84% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Sustainable Supplements:** Emerging trend in the health and wellness industry to cater to the environmentally conscious consumers with sustainable supplements production. - **Vegan Supplements:** Increasing demand for vegan supplements as more people opt for plant-based diets and animal welfare concerns continue to grow. - **Accessible Supplements:** The trend to provide affordable and readily available supplements to the average person who values health and wellness. ### Who This Affects Most - **Health and Wellness Industry:** Opportunity for health and wellness companies to invest in sustainable and vegan supplement production to cater to the growing market demand and conscious consumers. - **Food and Beverage Industry:** Opportunity for food and beverage companies to invest in sustainable and vegan supplement production and capitalize on the plant-based trend and consumer demand for eco-friendly products. - **Pharmaceutical Industry:** Opportunity for pharmaceutical companies to invest in sustainable and vegan supplement production while catering to the health and wellness market with eco-friendly products. ## Related on Trend Hunter - [Vegan Subscription Supplement Lines](https://www.trendhunter.com/trends/vegan-subscription-supplement.md) - [Gen Z-Targeted Supplements](https://www.trendhunter.com/trends/blue-planet.md) - [Flavor-First Supplements](https://www.trendhunter.com/trends/proper-by-amanda-kloots.md) - [Female-Focused Sports Nutrition Supplements](https://www.trendhunter.com/trends/selfish-supplements.md) - [Vegan Collagen-Boosting Supplements](https://www.trendhunter.com/trends/vegan-collagen1.md) - [Convenience-Focused Nutritional Powders](https://www.trendhunter.com/trends/nutritional-powders.md) - [Kids' Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/smile-organic-co.md) - [Aesthetic Wellness Supplements](https://www.trendhunter.com/trends/sakara-supplements.md) - [Comprehensive Dietary Supplement Lines](https://www.trendhunter.com/trends/ancient-brave.md)