# Functional Wellness Tea Shots The BOS Rooibos Shots Offer a Boost of Hydration and More By Michael Hemsworth | Published 2020-09-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rooibos-shots References: [bevnet](https://www.bevnet.com/news/2020/bos-brands-launches-bos-shots-functional-rooibos-based-health-shots) & [bosbrands](https://www.bosbrands.com/en/) The BOS Rooibos Shots have been launched by the brand as a new range of beverage options for consumers who are seeking out a natural way to help support their wellness and more. The drinks come in four varieties including Bounce Back, Chill Out, Let It Glow and Gut A Problem?, which are all made with a premium based of organic rooibos tea. The drinks are also infused with a [functional range of ingredients](https://www.trendhunter.com/trends/everyday-dose) like collagen, CBD, citrus juices, [apple cider vinegar](https://www.trendhunter.com/trends/pressed-gut-biome) and more. The BOS Rooibos Shots were explained further of CEO of BOS Brands Dave Evans who said, "BOS is short for rooiBOS – our magic ingredient with superfood powers. We wanted to develop a product that leverages rooibos’s unique health benefits and combines it with known functional ingredients, that deliver a specific consumer need while also fulfilling our brand promise that ‘healthy can be fun’.” ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 79% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Functional Beverage Innovation:** Opportunity for other brands to develop natural wellness beverages that leverage not only rooibos tea but also other functional ingredients to help support consumers' overall wellness. - **Cbd-infused Beverage Trend:** Opportunity for other beverage companies to create CBD-infused beverages for consumers seeking natural wellness options. - **Collagen-boosted Beverages:** Opportunity for beverage companies to develop drinks with added collagen, which have been shown to have benefits for the skin, hair and nails. ### Where This Applies - **Beverage Industry:** The beverage industry can leverage the growing demand for natural and functional beverages that support overall wellness. - **CBD Industry:** The CBD industry can expand its product offerings by creating more beverages, taking advantage of the trend towards natural wellness options. - **Functional Food Industry:** The functional food industry can create more innovative and functional foods and beverages that integrate unique ingredients like rooibos tea and collagen to cater to the demand for wellness-focused products. ## Related on Trend Hunter - [Functional Functional Health Shots](https://www.trendhunter.com/trends/functional-health-shot.md) - [Immunity Support Wellness Shots](https://www.trendhunter.com/trends/remedy-organics-wellness-shots.md) - [Powerful Wellness Shot Lines](https://www.trendhunter.com/trends/wellness-shot1.md) - [Daily Wellness Drinks](https://www.trendhunter.com/trends/balaveda.md) - [Plant-Based Beauty Shots](https://www.trendhunter.com/trends/pressed-beauty-shot.md) - [Synergistic Health Shots](https://www.trendhunter.com/trends/romr.md) - [Child-Friendly Juice Shots](https://www.trendhunter.com/trends/plenish-shots.md) - [Drinkable Wellness Shots](https://www.trendhunter.com/trends/glow-and-calm-shot.md) - [Nootropic Wellness Shots](https://www.trendhunter.com/trends/genius-boost-wellness-shots.md)