# Promotional Nudist Patios Now TV's Rooftop Patio Shares a Clothes-Free, Contract-Free Experience By Laura McQuarrie | Published 2016-08-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/rooftop-patio References: [eventmagazine](http://www.eventmagazine.co.uk/tv-opens-nudist-sun-terrace-central-london/venues/article/1405329) & [nowtv](http://www.nowtv.com/broadband-and-tv) Now TV recently opened a nudist rooftop patio with a view of Parliament Square in Westminster, London in order to advertise the launch of 'Now TV Combo.' Now TV Combo is a new package that makes it possible for consumers to access quality TV, broadband and calls without being bound to a contract. To attract attention to this new service, Gidon Katz, the managing director of Now TV notes: "We’re going to keep breaking away from traditional conventions; firstly contracts, and now clothes, with the Now TV nudist terrace." The unconventional rooftop patio includes areas to bathe in the sun, a bar, as well as trampoline and swing-ball stations. This activation perfectly coincides with record-breaking summer temperatures, as well as nudist restaurants in major cities like London, New York and Tokyo that have been making headlines as of late. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Clothes-free Advertising:** Opportunity for companies to utilize nude marketing tactics to generate buzz and stand out from competitors. - **Contract-free Services:** Disruptive innovation opportunity for companies to offer services without requiring consumers to be bound to contractual agreements. - **Nudist-themed Entertainment:** Opportunity for companies to create unique and unconventional entertainment experiences that cater to the growing interest in nudist activities. ### Sectors Adopting This - **TV and Streaming Services:** Companies in this industry can offer innovative packages that allow consumers to access quality TV, broadband, and calls without having to sign a contract. - **Hospitality and Entertainment:** Opportunity for companies to create nudist-themed entertainment experiences that offer a unique and memorable experience for consumers. - **Advertising and Marketing:** Companies can explore unconventional marketing tactics, such as nude advertising, to generate buzz around their products or services. ## Related on Trend Hunter - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Martini-Themed Spa Experiences](https://www.trendhunter.com/trends/porn-spa-martini-experience.md) - [Streaming Platform Dining Experiences](https://www.trendhunter.com/trends/tv-dinner-popup.md) - [Nude-Friendly Hiking Trails](https://www.trendhunter.com/trends/nude-friendly-hiking.md) - [Complimentary Grocer Barbecue Experiences](https://www.trendhunter.com/trends/sainsburys-bookabbq-garden.md) - [Promotional Cold Saunas](https://www.trendhunter.com/trends/cold-sauna.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md)